Comments on: Words that make you go ‘Grrrrr’ http://brendancooper.com/2009/08/11/words-that-make-you-go-grrrrr/ Digital, social media, and everything in between from someone who likes to live in bubbles, be they dotcom, social media, or whatever's next... Tue, 07 Feb 2012 06:02:59 +0000 hourly 1 http://wordpress.com/ By: Janine Libbey http://brendancooper.com/2009/08/11/words-that-make-you-go-grrrrr/#comment-8679 Fri, 15 Jan 2010 19:24:39 +0000 http://brendancooper.com/?p=1683#comment-8679 The word that came to mind when I was reading your post was”utilize”. When I scrolled down to read the comments I discovered I’m not the only one who can’t stand how this word is used.

]]> By: Kate Hartley http://brendancooper.com/2009/08/11/words-that-make-you-go-grrrrr/#comment-8254 Mon, 17 Aug 2009 10:52:02 +0000 http://brendancooper.com/?p=1683#comment-8254 Great blog (and I love the idea of a list). My pet hate is ‘utilize’. Why not ‘use’? Oh, and ‘enable’, made worse if in a sentence that includes ‘a business enabler’.

]]> By: Jeremy Lloyd http://brendancooper.com/2009/08/11/words-that-make-you-go-grrrrr/#comment-8252 Sun, 16 Aug 2009 14:42:27 +0000 http://brendancooper.com/?p=1683#comment-8252 Great post. One of the terms I’ve hated the most through working in PR has been the term ‘media outreach’ – as if you are ‘reaching out’ and ‘helping’ the media by ‘feeding’ them stories.

I used to report to my Canadian director who used this term so frequently she should have it engarved in her tombstone

The other that I’ve noticed A LOT of comms professionals using tirelessly is the word ‘caveat’ which seems to be an exclusive term to PR people..

]]> By: Brendan http://brendancooper.com/2009/08/11/words-that-make-you-go-grrrrr/#comment-8242 Tue, 11 Aug 2009 16:20:04 +0000 http://brendancooper.com/?p=1683#comment-8242 Oh-oh – I just took a look and I think Chris has probably already nailed this one: http://econsultancy.com/blog/3229-leveraging-the-synergies-death-to-prspeak

]]> By: Brendan http://brendancooper.com/2009/08/11/words-that-make-you-go-grrrrr/#comment-8241 Tue, 11 Aug 2009 16:16:32 +0000 http://brendancooper.com/?p=1683#comment-8241 Excellent! Love those – although I’m not sure I can include them in my list if they’ve already been listed. Perhaps I could think of single word replacements though?

]]> By: Michelle Goodall http://brendancooper.com/2009/08/11/words-that-make-you-go-grrrrr/#comment-8240 Tue, 11 Aug 2009 14:43:13 +0000 http://brendancooper.com/?p=1683#comment-8240 Hi Brendan,

Chris Lake wrote something similar on the Econsultancy blog called Leveraging the Synergies .

It was not just about word compression but more about the awful phrases that you frequently see in marketing literature, web copy and press releases. It’s much wider than a PR industry issue…believe me.

My favourites from this article and the comments were:

‘cradle to grave’
‘paradigm shift’
‘scope creep’

Sound more like a series of slasher movies.

Looking forward to seeing the comms jargon busting list grow.

Cheers

Michelle

]]> By: Adam Lewis http://brendancooper.com/2009/08/11/words-that-make-you-go-grrrrr/#comment-8239 Tue, 11 Aug 2009 14:39:50 +0000 http://brendancooper.com/?p=1683#comment-8239 Think this question should be aimed at journalists more than PR people…Even better just the general public.

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