by Brendan
on March 13, 2009 in socialmedia
So this was my third Tuttle. By amazing coincidence, my ex-colleague and glamorous PR Week pin-up Mat Morrison (mediaczar) was there too, and by even more amazing coincidence, it was also his Tuttle #3. I happen to know that Mat has a thing about the number three so hopefully he took pleasure from that, in [...]
by Brendan
on March 13, 2009 in socialmedia
Kutiman – Thru You | The List If anyone wants to know the true meaning of viral, this is it. Ticks every single box. Watch out for it appearing in your inbox – several times – from people you know and trust over the next few days. And again in a few weeks. And again [...]
by Brendan
on March 12, 2009 in socialmedia
API and they know it: Guardian distributes *everything* online | Open (minds, finds, conversations)… Fascinating development – The Guardian opens everything up. Everything. (tags: guardian api) Trends for "Inside Today Radio 4" – Twist So, it is working? (tags: visualisation twitter charting twist)
by Brendan
on March 12, 2009 in stuff
Can I quote myself? Just this once? Please? I was just going through some housekeeping and read a post written nearly nine months ago in which I looked at how theories about the social media world around us were falling like packs of cards, and offered decidedly tongue-in-cheek predictions of which would be next to [...]
by Brendan
on March 11, 2009 in measurement, viral
So during my commute this morning I heard something on my mobile phone’s radio something about the ‘viral’ thing Radio 4′s Today programme has done, and how it’s being picked up. Then I went into a tunnel, and only heard the tail end of the conversation where they mentioned John Humphrys’s pink thong. I was [...]
by Brendan
on March 10, 2009 in blogging, marketing, measurement, monitoring, RSS, strategy
This is the third part of a talk I was to give to members of the Motor Industry Public Affairs Association (MIPAA) through an invite from Heather Yaxley, on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. Unfortunately I wasn’t able [...]
by Brendan
on March 9, 2009 in bloggers, measurement, monitoring, RSS, socialmedia
This is the second part of a talk I was due to give to members of the Motor Industry Public Affairs Association (MIPAA) through an invite from Heather Yaxley, on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. Unfortunately I wasn’t [...]
by Brendan
on March 9, 2009 in books, disciplines, socialmedia, strategy
I was hoovering (ok, vacuum-cleaning – I prefer the colloquial British cos I’m a colloquial Brit) the other day – absentmindedly, which is how I do most things – when I suddenly wondered to myself “Does this hoover have a microchip in it?” Because I bet it does. When you start it up it idles [...]