Brendan Cooper – your friendly social media-savvy freelance copywriter and social media consultant. Or: words make ideas make money.

Well woopy-doo for Ogilvy. I've been doing this for clients for, ooh, what, a year?

Probably a must-read. I probably must read it.

Does what it says on the tin.

This is worse than bad – it's actually obscene.

"Clients want hard statistics and measurable ROI and hesitate because digital is hard to quantify. However–if they are not being educated and becoming actively involved in this platform I can guarantee their competitors are." Absolutely goddamned right.