Social spume

• Learning by analogy
  The story of Hansel and Gretel is not actually about Hansel or Gretel. You are surrounded by examples and lessons and case studies that clearly aren't exactly about your project. There's never been a book written precisely about the situation you are facing right now, either. Perhaps one day they will publish, "Marketing Low-Cost Coaching Serv […]
  Seth Godin
• Content is king but so is the delivery platform
  One of the benefits of being a member of the International Associations of Business Communicators (IABC) is the bi-monthly magazine, CW. Every other month, the printed publication originally known as Communication World would come through your letterbox filled with useful and highly-readable content that offered knowledge, insight, interviews, case studies, […]
  neville@nevillehobson.com (Neville Hobson)
• How Facebook Has Changed Since Going Public 1 Year Ago
  "Facebook was not originally created to be a company," CEO Mark Zuckerberg wrote in his SEC Registration letter a little more than three months before Facebook went public on May 18, 2012. "It was built to accomplish a social mission — to make the world more open and connected." In the year since the Facebook IPO, some things haven't […]
  Seth Fiegerman
• Giant Stop Sign Is Laser-Projected Onto a Sheet of Water
  Imagine you're a truck driver. You're coming up to a tunnel that might be too low for your truck to fit under, but you're not sure. Suddenly, a gigantic red stop sign appears to obstruct the road in front of the tunnel entrance, giving you no doubt. Stop! You're not going to overlook that explicit warning What is this sorcery? See the vid […]
  Charlie White
• Top 10 Tech This Week
  It was a big week in tech, the week of Google I/O. But apart from the annual Google geekfest that its developers conference is, there was much more. We were in San Francisco to cover Google I/O, but we also kept an eye on the rest of the world of tech for Top 10 Tech This Week The biggest story of the week — which in turn contained countless big stories — wa […]
  Lorenzo Franceschi-Bicchierai
• AOL, Yahoo Were Better Investments This Year Than Facebook Stock
  Ah, the benefit of hindsight. Those who rushed to buy Facebook stock at its initial public offering price of $38 per share on May 18, 2012, are likely a little disappointed with their investment one year later. Though the stock has recovered from its $17.55 September 4 low, the price of the stock today, at a little more than $26 per share, is still closer to […]
  Lauren Indvik
• 6 Apps You Don't Want To Miss
  It can be tough to keep up with all the new apps released every week. But you're in luck — Mashable takes care of that for you, creating a roundup each weekend of our favorite new and updated apps. This week Google launched its own streaming music service, and another music service got a new mode designed specifically to be used while driving. Airbnb […]
  Emily Price