Archive | August, 2008

Over the past six PR Friendly Indexes: mostly declining

Now I’ve published a number of editions of the PR Friendly Index it strikes me that I have enough data to look at changes over this period. So, I thought it would be interesting to take a look at the metric that seems most accurately to determine position in the index – Technorati Authority – […]

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The PR Friendly Index for August 2008

Once again it’s been a bit longer than a month since last I compiled this. But at least I managed it eventually. Key below, index below that, explanation below that. You might also find the FAQ useful. KEY Technorati Authority – unique incoming blog links over the past six months Technorati Inlinks – total incoming […]

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Blink: it’s The Tipping Point for the Long Tail

It’s annoying, and worrying, when theories go pop. Yesterday I mentioned two theories that were influential – or, at least, among people interested in social media – but which have since been debunked. Today, I read about another one, and I recall yet another one that had serious doubt cast over it a while ago. […]

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So, you want to get into social media?

I’ve been asked more than once recently “How did you get into social media – because I want to.” If you’re a wannabe (see right), my topline answer would just be “Do it”. I mean, it’s all out there, most of it’s free, accessible and ubiquitous by definition. But that would be rude. So, off […]

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