Brendan Cooper – your friendly social media-savvy freelance copywriter and social media consultant. Or: words make ideas make money.

The PR Friendly Index for June 2008

Posted in PR by Brendan on June 3, 2008

It’s been far too long since last I sat down and sorted this out, mainly because I listened to the people who didn’t like it more than the people who did. In the end I decided what the hey let’s just do it anyway, so here we go.

Key below, index below that, explanation below that.

You might also find the FAQ useful.

KEY
Technorati Authority – blogs (not links) linking to a site in the last six months
Technorati Inlinks – links coming into a site according to Technorati
Yahoo Inlinks – links coming into a site, not including links within that site, according to Yahoo Site Explorer
Google Hits – search hits according to Google web search
Google Blog Hits – search hits according to Google Blog Search
Google Blog Hits over the past Month – search hits over the past month according to Google Blog Search. This is given more weighting than other metrics to promote blogs with recent online activity.
IceRocket – recent posts that link to a site according to IceRocket
1   0  Micro Persuasion 2,290  
3,632  
477,108  
41,100  
8,940  
290  
2,176  
2   0  Online Marketing Blog 2,544  
5,392  
141,557  
34,600  
2,958  
279  
1,486  
3   +1  PR 2.0 Silicon Valley 829  
1,579  
71,162  
8,690  
1,648  
280  
981  
4   -1  PR Watch 616  
2,092  
350,315  
60,800  
1,601  
202  
530  
5   +2  PR Squared 577  
1,124  
55,514  
4,050  
544  
198  
616  
6   0  a shel of my former self 465  
889  
93,917  
5,010  
1,862  
71  
561  
7   -2  NevilleHobson.com 362  
748  
94,723  
7,880  
1,546  
125  
386  
7   +1  Web Ink Now 637  
1,651  
46,558  
3,180  
500  
149  
538  
9   0  The Buzz Bin 471  
1,151  
52,385  
3,490  
497  
128  
809  
10   +1  Communication Overtones 291  
640  
34,475  
1,720  
1,020  
49  
466  
11   +2  Pop! PR Jots 234  
319  
47,979  
1,170  
421  
38  
244  
12   +19  Canuckflack 266  
385  
13,921  
3,500  
400  
34  
294  
13   +33  Flack Life 220  
307  
17,389  
2,060  
271  
63  
190  
14   +8  The Bad Pitch Blog 195  
287  
37,228  
1,070  
412  
63  
160  
15   -5  Media Orchard 144  
378  
36,472  
6,430  
328  
32  
128  
16   +5  PR Blogger 186  
295  
36,179  
1,880  
310  
36  
129  
17   +10  Todd Andrlik 422  
702  
14,379  
951  
398  
37  
416  
18   0  PR Works 110  
246  
15,549  
1,210  
434  
156  
133  
19   -4  Pro PR 153  
327  
24,529  
603  
357  
28  
209  
20   -4  Spinwatch 103  
277  
46,575  
7,970  
115  
19  
108  
21   +2  Strategic Public Relations 172  
229  
35,566  
1,030  
186  
27  
132  
21   -4  Young PR 148  
230  
17,104  
866  
385  
27  
177  
23   -11  Strumpette 127  
190  
22,681  
9,020  
336  
10  
113  
24   +9  PR Communications 140  
241  
9,055  
1,620  
123  
55  
105  
25   -6  A PR Guy’s Musings 118  
225  
33,555  
2,690  
307  
12  
112  
26   –  Fleet Street PR 125  
273  
2,681  
3,060  
97  
47  
168  
27   -7  Tech PR Gems 96  
235  
6,784  
1,300  
209  
29  
226  
28   +7  Common Sense PR 203  
382  
4,434  
4,210  
205  
8  
188  
29   -15  Paul Gillin – Social Media 163  
241  
25,688  
766  
252  
10  
136  
30   –  CustomScoop’s PR Blog Jots 184  
361  
2,325  
1,470  
80  
23  
228  
31   -6  The Flack 89  
142  
57,855  
1,850  
132  
10  
78  
32   -8  PR Meets the WWW 98  
130  
37,747  
1,620  
384  
4  
91  
33   +4  Occam’s RazR 90  
187  
10,581  
1,450  
138  
7  
155  
34   +21  PR Newser 105  
287  
4,679  
1,410  
37  
21  
88  
35   +4  Blogging Me, Blogging You 76  
113  
17,582  
722  
313  
13  
59  
36   -10  ToughSledding 94  
170  
15,927  
497  
102  
9  
95  
37   +12  Cooler Insights 43  
91  
15,718  
1,230  
204  
24  
46  
37   +10  Naked PR 87  
160  
7,632  
925  
72  
26  
61  
39   -10  PR Conversations 85  
164  
14,669  
1,140  
87  
9  
67  
40   +1  Corporate PR 77  
132  
25,798  
580  
327  
10  
30  
41   -9  Murphy’s Law 70  
111  
19,239  
877  
131  
13  
44  
42   +1  IndiaPRBlog! 49  
131  
8,817  
1,410  
62  
14  
100  
43   +25  Peter Shankman 129  
262  
863  
220  
87  
32  
101  
44   +4  Brendan Cooper 107  
187  
5,629  
1,640  
45  
7  
98  
45   -15  Piaras Kelly PR 48  
74  
19,104  
1,560  
141  
8  
37  
46   +15  Wired PR Works 73  
169  
2,356  
407  
84  
41  
66  
47   +3  Valley PR Blog 60  
129  
6,361  
1,510  
55  
16  
60  
48   -8  KDPaine’s PR Measurement 71  
114  
5,791  
866  
85  
14  
81  
49   +16  PR Meets Marketing 94  
154  
2,319  
438  
106  
9  
117  
50   +4  Wadds’ tech pr blog 81  
151  
7,819  
460  
57  
17  
58  
51   +2  Getting Ink 87  
206  
2,115  
576  
80  
11  
73  
52   -10  PR Disasters 46  
82  
7,372  
1,270  
68  
17  
46  
53   +25  Strive Notes 42  
74  
2,168  
1,780  
70  
19  
52  
54   -2  PR Studies 80  
151  
17,140  
406  
93  
4  
42  
55   –  Simonsays 59  
96  
12,689  
417  
113  
6  
51  
56   -20  Teaching PR 72  
159  
6,367  
181  
98  
7  
70  
57   -23  Heather Yaxley 58  
96  
12,120  
363  
75  
9  
50  
58   -13  Drew B’s take on tech PR 78  
104  
17,196  
278  
107  
3  
36  
59   -1  Beyond PR 40  
119  
14,396  
414  
69  
7  
30  
60   -22  Engage in PR 45  
102  
5,332  
396  
54  
9  
74  
61   -33  On Message Wagner Comms 35  
46  
11,987  
471  
379  
2  
24  
62   -2  The New Marketing 53  
127  
879  
1,650  
30  
6  
38  
63   -7  The New PR 35  
51  
7,334  
398  
166  
5  
26  
64   -7  The PR 2.0 Universe 36  
107  
10,924  
521  
50  
3  
28  
65   -1  The Rosemont Loving 33  
52  
13,310  
374  
39  
12  
13  
66   +16  my(PR)palette 28  
55  
854  
226  
58  
26  
29  
67   -8  bitemarks 28  
47  
10,727  
834  
63  
1  
23  
68   -24  Media Guerrilla 33  
46  
8,756  
250  
104  
1  
33  
69   -2  Tech PR War Stories 36  
131  
1,369  
150  
46  
3  
41  
70   +16  PR Girlz 25  
38  
6,999  
362  
44  
6  
15  
71   +20  In Front of Your Nose 27  
54  
2,462  
245  
18  
8  
20  
72   +4  media mindshare 22  
33  
6,397  
484  
22  
4  
15  
73   +1  PR 2.0 31  
52  
5,120  
130  
52  
3  
16  
74   -5  Priscilla’s World 17  
35  
1,669  
952  
24  
2  
20  
75   -5  Alan Weinkrantz PR 11  
41  
2,601  
743  
40  
1  
12  
75   -13  Onalytica 16  
38  
3,675  
307  
41  
1  
15  
77   +3  Glass House 13  
20  
10,602  
2  
50  
3  
14  
78   -15  The PR Place 15  
25  
3,019  
196  
43  
1  
16  
79   +14  All Things PR 13  
25  
3,382  
107  
22  
3  
13  
80   +20  Don’t eat the shrimp 8  
23  
1,101  
977  
9  
5  
6  
81   -4  First Person PR 16  
25  
996  
8  
22  
4  
18  
81   -15  wordymouth 10  
22  
471  
836  
25  
1  
16  
83   +1  Fusion PR Forum 11  
27  
133  
224  
18  
5  
16  
84   -13  GREENblog 8  
23  
2,981  
139  
42  
1  
16  
85   +9  nerd-in-residence 9  
20  
477  
270  
22  
7  
12  
85   -2  Point oh 30  
42  
124  
2  
15  
3  
25  
87   -14  note to editors… 17  
39  
1,066  
36  
17  
1  
19  
88   -16  Media Artifacts 12  
29  
602  
193  
25  
1  
15  
89   –  PR-otagonism 19  
31  
775  
66  
11  
4  
10  
90   -11  Public Relations Rogue 16  
27  
685  
85  
15  
2  
21  
91   +6  The last man in Europe… 9  
27  
546  
626  
18  
1  
7  
92   -11  PR Voice 15  
25  
1,112  
73  
31  
1  
11  
93   +5  Small Business PR/Marketing 17  
28  
134  
109  
12  
3  
10  
94   -7  Corporati 8  
20  
6,323  
9  
18  
1  
10  
95   -11  DummySpit 10  
23  
1,591  
70  
22  
1  
9  
96   -7  Tech for PR 10  
21  
1,074  
129  
19  
1  
10  
97   -5  Indian and Global PR 9  
19  
2,606  
108  
17  
1  
8  
98   –  Change & internal communications 8  
9  
3,081  
2  
11  
1  
3  
99   -9  point being: 6  
16  
1,957  
105  
12  
1  
7  
100   -5  PR (in a jar) 5  
19  
754  
5  
8  
1  
11  

So, this month we have some changes:

  • Active voice is no longer active but I like David Ferrabee’s Change & Internal Communications blog, so he’s in.
  • The World’s Leading was a sad, sad loss to the PR blogosphere but fortunately I’ve been able to replace it with Fleet Street PR. I’m really pleased about this because Dave Fleet is a really helpful guy and Twitter guru and I can’t think why he wasn’t in there in the first place.
  • PR India Post has fallen off the radar and is replaced by Customscoop’s PR blog jots. I’m not sure if Customscoop belongs here but let’s give it a go.
  • Copypunk is now Simonsays. As with David Fleet, I don’t know why Simon Collister wasn’t in before. He really got stuck in with the ghost blogging debate and turned it into something useful.
  • Finally, Spudgun. I had a soft spot for Spudgun, not least because I just liked the name. However, with great irony, his last (I assume) post was entitled “When is a blog not a blog?”, to which I would answer “When it hasn’t been updated for nine months.” Perhaps he’s having a baby? Anyway, welcome PR-otagonism to the index. I’ve met Dom and he’s a very sparky guy.

This time I’ve changed the Yahoo metric, because I realised I can get links in not including the links within the blog. In other words, if a blog is hugely interlinked, that isn’t counted. It seems fairer to count the links genuinely coming in, rather than links within the blog.

So, on with the quick analysis. Firstly, you can see we’re continuing the Coopervision Superscape (patent pending) approach instead of numbers. It shows the extent of the leadership of the top blogs which ranking out of ten just covers up. And it’s got very pretty colours too.

Given that this hasn’t been compiled for three months, there are some big leaps and falls. I’ve checked the figures and I can confirm that Flack Life, PR Newser, Peter Shankman and Strive Notes have all gone ballistic, accruing really great Technorati Authority figures. Other risers such as Don’t Eat The Shrimp and In Front Of Your Nose are, as I recall, reincarnations of previous blogs so they’re rising back to their previous level.

As ever, Newton’s Second Law Of Thermodynamics states that for each riser there has to be a faller. For example, Wagner Comms is down, and maybe this shows that, eventually, these metrics do start to fall after enough inactivity.

Anyway, it is what it is. As I say, I’ve had plenty of criticism for putting this together as well as praise. I totally accept the criticisms – I’ve outlined them in the PR Friendly FAQ – but there are still lessons to be drawn from this. And I’ll leave it to the commenters to draw them…


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17 comments

17 Responses

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  1. Barry Reicherter said, on June 3, 2008 at 8:55 pm

    And what do the numbers look like for Brendan Cooper, your Friendly PR Social Media Planner?

    Reply
  2. Kami Huyse said, on June 3, 2008 at 10:13 pm

    Was actually glad to see this again. I find it means more to me now than ever. :-) Thanks Brenden.

    Reply
  3. Barbara Rozgonyi said, on June 4, 2008 at 3:18 am

    Brenden-often reference your index as the place to find top-ranked PR blogs. Thanks so much for including Wired PR Works; always amazed to be part of such a talented group! Good to see the latest rankings.
    @wiredprworks on twitter

    Reply
  4. Brendan said, on June 4, 2008 at 8:28 am

    Hi Barry – I’m at #44 above.

    Kami and Barbara – thanks for the positivity! :)

    Reply
  5. vargasl said, on June 4, 2008 at 3:03 pm

    Always great to see GOOD examples of PR blogging among us!

    Reply
  6. Michael Tangeman said, on June 4, 2008 at 6:37 pm

    hey, brendan … know i’ve taken the piss before, but really do think you do a good job with this. keep up the good work!

    Reply
  7. links for 2008-06-05 « media mindshare: news media, technology & public relations said, on June 5, 2008 at 12:37 am

    [...] The PR Friendly Index for June 2008 From Brendan Cooper, your Friendly PR Social Media Planner. Posted in 874. [...]

    Reply
  8. Brendan said, on June 5, 2008 at 10:43 am

    vargasl – thanks! :)

    Michael – don’t worry about it, taking the piss is just vernacular for creating conversation (ok, stretching the semantics somewhat but you know what I mean…!)

    Reply
  9. Dom said, on June 5, 2008 at 2:10 pm

    Hi Brendan,

    Thanks for the inclusion, a genuine surprise and a pleasure to see my blog in such esteemed company. A recommendation is Pudding Relations a blog written by my colleague Ben Matthews, which blows mine out of the water. Anyway cheers, I’ll love the list.

    Reply
  10. Brendan said, on June 6, 2008 at 8:40 am

    Hi Dom, I’ve added it to the list for next time!

    Reply
  11. Blog leagues; a ‘magic bullet’ for online popularity : PR Disasters said, on June 12, 2008 at 7:44 am

    [...] blogger into the search engine and online PRfirmament. (Look at what the PR Friendly list did for Brendan whasisname Cooper.) Watch Julian’s rankings in Oz and globally after edition 3 or 4 of his blog [...]

    Reply
  12. Measuring Blog Influence | PR Friendly Index Ranking System | wiredPRworks said, on July 7, 2008 at 3:23 pm

    [...] If you’re a PR blogger and you’re on the PR Friendly Index, Brendan Cooper will tell you. This week, Brendan announced the latest top 100 PR blog rankings. [...]

    Reply
  13. Brisbane Internet Consultant said, on August 11, 2008 at 5:42 am

    Thanks. There’s many sites there I had no idea existed. Guess I’ll have to burn 3 months checking them all out.

    Reply
  14. Laptop Bags Australia said, on August 19, 2008 at 8:32 am

    Very interesting ranking metrics. I’d never heard of IceRocket. Guess I’ll check it out.

    Reply
  15. Fine grinding said, on August 24, 2008 at 5:52 am

    I had to read the FAQ to make sense of the tables. Thanks for the explanation.

    Reply
  16. Brendan said, on August 24, 2008 at 6:35 pm

    ‘Course you did – that’s why I wrote the FAQ!

    The latest version of the index is slllllightly different, with Google replaced by HowSociable.

    Reply
  17. RSA course said, on September 29, 2008 at 5:02 am

    Thank you for a thoughtful post. There’s some interesting relationships between the metrics. I notice Google inlinks isn’t part of the table :)

    Reply

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