Comments on: Four buzz charts, one big picture http://brendancooper.com/2008/06/02/four-buzz-charts-one-big-picture/ Digital, social media, and everything in between from someone who likes to live in bubbles, be they dotcom, social media, or whatever's next... Tue, 07 Feb 2012 06:02:59 +0000 hourly 1 http://wordpress.com/ By: Brendan http://brendancooper.com/2008/06/02/four-buzz-charts-one-big-picture/#comment-6156 Wed, 04 Jun 2008 08:41:41 +0000 http://thefriendlyghost.wordpress.com/?p=563#comment-6156 Yes, the difference in scales is important – I did point out that there was much more buzz. But that’s a very important point. You’re right – it is an order of magnitude. And this is why I was startled.

The comparisons *should* be fair because I’ve used the same methodology for each company – that is, identified their keywords then run these as search queries in Technorati. If they’re not then my whole monitoring scheme falls down!

And the charts represent blog buzz for ‘four companies’. I’m not saying which companies because one of them is a client and the other three are its competitors. And, again, I’m not going to say which one is my client!

]]> By: Mat Morrison http://brendancooper.com/2008/06/02/four-buzz-charts-one-big-picture/#comment-6149 Tue, 03 Jun 2008 21:01:09 +0000 http://thefriendlyghost.wordpress.com/?p=563#comment-6149 The biggest thing to notice, I think, isn’t just the shape, but the associated scales. The first three charts only go up to 30 or 40 on the y-axis, the fourth goes up to 200. That’s a whole heap more buzz than one might expect if these are all category competitors (where heap = “order of magnitude”)

Are these fair comparisons? We can’t tell, really, because you haven’t shared the search criteria.

Is there any reason why you’re not saying what these charts represent? I’d be interested to see where this goes…

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