Archive | April 17, 2008

Metrica Numbers go crunch!

Metrica, the analysis and measurement company, has issued its PR industry benchmark report called Metrica Numbers, and it’s a serious piece of work. My initial reaction is that it’s gold dust, which Metrica are graciously liberally sprinkling all over the PR blogosphere. To wit: “This report consolidates media analysis meta-data from more than three million press articles featuring [...]

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Holiday

I know I haven’t been particularly active on this blog recently, but just to account for my silence over the next week and a half: I’m going to a place that has no radio, TV, mobile or web. Bliss. I’m kind of hoping that when I get back I’ll have lots of fresh new ideas [...]

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