Archive | March 31, 2008

How to: Identify online opinion leaders

The following is cross-posted on a new blog called PNeo. Watch out for more cross-posts as well as insights, observations and analysis from the digital team at Porter Novelli, my employer.  source »      Right now, people are talking about you, your brand, your products, your services and your competitors online. The problem is that you [...]

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Can you help Tricia?

Todd Andrlik’s contribution to the PR blogosphere is much more valuable than mine and has been going for quite a lot longer, so by now you’ve probably already read on his blog the shocking news about his sister’s illness. This is such a tough story. It’s intensely personal and yet needs as much publicity as [...]

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