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I’m always on the lookout for interesting new approaches to measurement. This one is endorsed by Kami Huyse and KD Paine and is well worth looking into.
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Brendan Cooper is a digital and social media strategist. He helps clients win business, win awards and talk to people through digital and social media strategy. Brendan has been helping people to communicate, online and offline, for over fifteen years. He is friendly, and he likes to live in bubbles, be they dotcom, social media, or whatever's coming up next.