http://brendancooper.com/2008/02/19/i-attended-the-chinwag-measuring-social-media-event-last-night/ Digital, social media, and everything in between from someone who likes to live in bubbles, be they dotcom, social media, or whatever's next... Tue, 07 Feb 2012 06:02:59 +0000 hourly 1 http://wordpress.com/ http://brendancooper.com/2008/02/19/i-attended-the-chinwag-measuring-social-media-event-last-night/#comment-5722 Wed, 20 Feb 2008 09:38:53 +0000 http://thefriendlyghost.wordpress.com/?p=480#comment-5722 There lies the rub. What is marketing if it doesn’t discover new sources of revenue? What is a company if it isn’t a profit centre? Eventually we are going to need ‘a number’ to slot into this framework somewhere, even if this isn’t just for the CEO.

]]> http://brendancooper.com/2008/02/19/i-attended-the-chinwag-measuring-social-media-event-last-night/#comment-5721 Wed, 20 Feb 2008 09:01:24 +0000 http://thefriendlyghost.wordpress.com/?p=480#comment-5721 [...] brendancooper: “Sounds an interesting event. I agree that CEOs love numbers. I think we have to be careful [...]

]]> http://brendancooper.com/2008/02/19/i-attended-the-chinwag-measuring-social-media-event-last-night/#comment-5719 Tue, 19 Feb 2008 21:15:17 +0000 http://thefriendlyghost.wordpress.com/?p=480#comment-5719 Sounds an interesting event. I agree that CEOs love numbers. I think we have to be careful not to pander to them. We need a qualitative approach that looks at discourse, conversations and relationships too.

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