Comments on: links for 2008-02-13 http://brendancooper.com/2008/02/13/links-for-2008-02-13/ Digital, social media, and everything in between from someone who likes to live in bubbles, be they dotcom, social media, or whatever's next... Tue, 07 Feb 2012 06:02:59 +0000 hourly 1 http://wordpress.com/ By: Chi-chi Ekweozor http://brendancooper.com/2008/02/13/links-for-2008-02-13/#comment-5711 Thu, 14 Feb 2008 14:07:33 +0000 http://brendancooper.com/2008/02/13/links-for-2008-02-13/#comment-5711 Thanks for the plug, Brendan!

It certainly is a daunting challenge but one that will be worth the time and effort I suspect. Social media is still fairly new in the UK and no one has yet attempted this before so it can’t be too difficult, is my reasoning.

The methodology I will employ will assess usage of Social Media tools like RSS, blogs, online video, podcasts (and for the truly innovative, social media platforms like Twitter, Digg, and Facebook) amongst all FTSE 100 companies.

The idea is to serve up tables showing whether each company uses any of those tools, studying 10 companies at a time. Analysis of best practice will then follow.

Stay tuned…

]]> By: Real Fresh TV |  Social Media Usage amongst FTSE 100 Companies in the UK http://brendancooper.com/2008/02/13/links-for-2008-02-13/#comment-5710 Thu, 14 Feb 2008 14:06:42 +0000 http://brendancooper.com/2008/02/13/links-for-2008-02-13/#comment-5710 [...] Brendan Cooper, the friendly PR social media planner at global PR giant, Porter Novelli picked up on my introductory post about studying social media usage amongst FTSE 100 companies yesterday and opined that: “It sounds like a serious undertaking”. [...]

]]>