links for 2008-02-13
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If Chi-chi Ekweozor pulls this off then I’ll certainly doff my cap. It sounds like a serious undertaking. I would like to know what methodology will be used to analyse these sites.
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Editorial training company the:101 has launched a new blog to help journalists find suitable case study candidates. This is a neat idea, bringing together hacks with ‘real’ people through social media. It’s already doing very well by all accounts.
[...] Brendan Cooper, the friendly PR social media planner at global PR giant, Porter Novelli picked up on my introductory post about studying social media usage amongst FTSE 100 companies yesterday and opined that: “It sounds like a serious undertaking”. [...]
Thanks for the plug, Brendan!
It certainly is a daunting challenge but one that will be worth the time and effort I suspect. Social media is still fairly new in the UK and no one has yet attempted this before so it can’t be too difficult, is my reasoning.
The methodology I will employ will assess usage of Social Media tools like RSS, blogs, online video, podcasts (and for the truly innovative, social media platforms like Twitter, Digg, and Facebook) amongst all FTSE 100 companies.
The idea is to serve up tables showing whether each company uses any of those tools, studying 10 companies at a time. Analysis of best practice will then follow.
Stay tuned…