Brendan Cooper – your friendly social media-savvy freelance copywriter and social media consultant. Or: words make ideas make money.

Great content from a great source. In-depth research and discussion on the interplay between journalism and the web, with a smattering of PR along the way.

Neat portrayal of the difficulties in trying to apply social media as a quick panacea for all.

Owners of smaller companies and senior management from larger ones display their appalling lack of awareness of social media, and Shel gives his reasons why this could be.