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I like KDPaine’s approach to measurement – she takes inspiration from everything and anything. This is a nice illustration of ‘reality ROI’.
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My first reaction to this was ‘heard it all before’. But take a closer look: this isn’t ghost-written, nor is it by a CEO. It’s the historian/archivist. This is a very neat twist on the ‘do we believe them’ issue. Do historians/archivists have better PR?
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Brendan Cooper is a digital and social media strategist. He helps clients win business, win awards and talk to people through digital and social media strategy. Brendan has been helping people to communicate, online and offline, for over fifteen years. He is friendly, and he likes to live in bubbles, be they dotcom, social media, or whatever's coming up next.
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