Archive | February 5, 2008

‘Old’ media can be great in showing how ‘old’ PR can be dreadful

I uncovered a gem of a programme today: Inside Stories, on BBC Radio 4 – “Follow major news stories as they travel through the media machine. Journalists and editors discuss the key decisions made.” Sadly it’s not a podcast, but happily you can hear it again. I highly recommend it. The programme looked at the [...]

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links for 2008-02-05

KDPaine’s PR Measurement Blog: This is a brilliant explanatoin of why ROI is the wrong metric I like KDPaine’s approach to measurement – she takes inspiration from everything and anything. This is a nice illustration of ‘reality ROI’. (tags: kdpaine roi measurement metrics pneo001) Coca-Cola Conversations – the Coke Blog My first reaction to this [...]

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