Coca-Cola may have cracked the corporate blog code. My first reaction on hearing Coca Cola had set up a corporate blog: “Oh no, not again.” I almost didn’t bother looking. I thought it would be grossly over-branded, unbearably saccharine (like the product itself – allegedly) and lacking in credibility of any kind. To my mind, [...]
Archive | February 4, 2008
TWL is reborn in a cunning new guise
Strong brands are great. They work across different media, different sectors, even different industries. If you’re lucky, you’ll remember The World’s Leading. ‘It’ – for no one really seems to know TWL’s true identity – was a blog with a definite edge. You would go to TWL for a fun take on PR, kind of [...]
Online foam
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- The Football Map Of London - 4 Fuks Saké Jim Dowling
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- Ian Green: PR still doesn't get social media Ian Green
Social spume
- 10 Apps for Finding AppsWith the bounty of apps available for mobile devices, it would take a full-time job to customize the best apps to suit our needs and populate our devices. Of course, there are the good ‘ol standbys like Facebook, Shazam, Twitter, Pulse, Angry Birds, (insert your favorite app here), but there are so many others that are worth the real estate on your phone — i […]Jeana Lee Tahnk
- Turn Instagram Photos Into a PosterEnjoy uploading pictures to the Internet via Instagram? Now you can turn your collection into a poster. Thanks to London-based online retailer Firebox, Instagram lovers can create their own poster by selecting their favorite photos to build their own. By clicking the Buy button on Firebox’s Instagram poster product page, Instagram members are prompted to add […]Samantha Murphy
- Liking WebHostingBuzz, and dealsJust over a month ago, I started a relationship with a new web hosting service, WebHostingBuzz. The words you’re reading now are served up to your screen from a database in the cloud (well, from a dedicated Dell server physically located in a data center somewhere in the US). As I noted in my first post about WebHostingBuzz, you now get content served to you […]neville@nevillehobson.com (Neville Hobson)
- Are You Smarterer Than Other Job Candidates? Prove ItThe Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Smarterer Quick Pitch: Smarterer authenticates practical skills with timed online quizzes. Genius Idea: Crowdsourced, living tests for ever-changing […]Sarah Kessler
- Are Artists Luring Grammy Votes Via Social Media?Music artists have invited fans deeper into their lives through social media for years, but is the content they share online starting to capture the attention of Grammy voters? The 54th Grammy Awards airs Sunday, and the Recording Academy has declared digital, mobile and social media a focal point of this year’s proceedings. With more focus on social media, […]Brian Anthony Hernandez
- Is Your Blog Doing Okay?Last week, I told the story of how I achieved my best month ever on DPS. While I used that post as a case study to present some ideas that I hoped you may be able to use on your own blogs, there’s a hidden hitch with that kind of post: it can give you the impression that you should be aiming to triple your revenue each time you hone a promotion on your site. […]Darren Rowse
- U.S. Consumers Buy 20% of Valentine’s Gifts Online [INFOGRAPHIC]Consumers are expected to spend $17 billion on Valentine’s Day gifts this year, roughly a fifth of which will be spent online. That’s according to projections from the National Retail Federation and eMarketer, whose data is visualized in the infographic from Monetate below. Interestingly, men spend more than twice the amount women spend on Valentine’s Day: $ […]Lauren Indvik
