Brendan Cooper – your friendly social media-savvy freelance copywriter and social media consultant. Or: words make ideas make money.

Twitter is an odd beast. No one is quite sure whether or not it’s useful. I’m of the same mind – I just need to a case study of absolute glittering victory to tip me towards liking it, but I’m not there yet.

So journalists use bloggers for inspiration, but not content? Just as well. This post aptly illustrates the ‘Chinese whispers’ element of blogging together with the less-than-rigorous methods of some.

I’m a big fan of messages – they help tie everything together and without them I don’t see how communications works. This still applies in social media – with some adjustments.

I find this post interesting because I communicated with Johnny Bentwood over the construction of the index. He uses a similar method to the Power150, as do I.

Thoughts on my first social media club London event. It goes to show how interesting a conversation can be when it’s peopled by intelligent, perceptive, communicative people who aren’t drunk.