Archive | January 2, 2008

I’d work for this agency

More to the point, I’d probably hire them. The agency I’m talking about doesn’t exist, to my knowledge. It’s an agency that is absolutely open and honest. It’s like a blogger, in that it admits its mistakes (Lord knows I have), and is prepared to talk about them. This is the agency I recently ‘created’ [...]

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A blog post is a blog post is a press release

Good blog posts are effectively press releases. One of the reasons I got into blogging in the first place was that I thought it would help me become a better copywriter. In the new year I’ll be a copywriter no longer, but, looking back, I think it really did help. Every post is a little [...]

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