More to the point, I’d probably hire them. The agency I’m talking about doesn’t exist, to my knowledge. It’s an agency that is absolutely open and honest. It’s like a blogger, in that it admits its mistakes (Lord knows I have), and is prepared to talk about them. This is the agency I recently ‘created’ [...]
Archive | January 2, 2008
A blog post is a blog post is a press release
Good blog posts are effectively press releases. One of the reasons I got into blogging in the first place was that I thought it would help me become a better copywriter. In the new year I’ll be a copywriter no longer, but, looking back, I think it really did help. Every post is a little [...]

