“Digg and Del.icio.us offer the absolute best type of web traffic viral traffic.” If you can plough throught the weird character sets in this item you’ll end up knowing much more about how, and why, shared bookmark works so well.
I find it surprising that a company with such a forward-looking image should apparently be behind the times in its cultural attitudes toward social media.
Is Sony really like Apple? Or is this an attempt at ‘brand-link-love’?
Great book review, really like the idea of “it might not be for you, but it might be for the people you work with.” I may invest in it.
Neat use of mash-ups to promote a film. Let the public do your publicity!
What a fantastic idea – a summary around key issues, laid out in a PR-friendly way.
I’ve only recently started to strengthen my digg-fu and this post tells you how to go about it. Key insight is that – as with del.icio.us – you find people by the content they like.
Everything you ever wanted to know when about to launch yourself into the fun world of podcasting. Donna Papacosta pretty much has it covered.
I love problogger but I’m not so sure about Twitter. How can this be? Just goes to prove A loves B, B loves C, but A does not necessarily love C. Oh these networks are so complicated!
“The way I try to keep it straight is to remember my customer is my reader and that is where my loyalty rests when I blog.” Wise words for quality blogging.
I’ve been pretty disparaging about Pandora’s business acumen in the past (twice). I love the service because it’s just so quick and easy to ‘get’ and I was intrigued by the Music Genome Project. Or, should I say, ‘loved’ – because, being non-American, I can’t use it anymore.
If you’re resident outside the US you probably received a similar email early in January 2008:
hi, it’s Tim,
This is an email I hoped I would never have to send.
As you probably know, in July of 2007 we had to block usage of Pandora outside the U.S. because of the lack of a viable license structure for Internet radio streaming in other countries. It was a terrible day. We did however hold out some hope that a solution might exist for the UK, so we left it unblocked as we worked diligently with the rights organizations to negotiate an economically workable license fee. After over a year of trying, this has proved impossible. Both the PPL (which represents the record labels) and the MCPS/PRS Alliance (which represents music publishers) have demanded per track performance minima rates which are far too high to allow ad supported radio to operate and so, hugely disappointing and depressing to us as it is, we have to block the last territory outside of the US.
Suddenly, I feel very bad. I castigated Pandora for, well, being incompetent or so I thought. It seems however that they’ve genuinely been trying to make it work despite a music industry that cannot get its head around the opportunities afforded by online music distribution.
EMI is already suffering, quite simply because it’s been taken over by someone who actually gets what’s going on. People don’t buy CDs any more. They download. They listen. They interact with other people who listen and download. People, and their preferences, are key. Not what executives think.
If I were an entrepreneur in the music industry I would look to enterprises such as Pandora as the best way to publicise my product. I have bought music on the back of the wonderfully creative Pandora algorithms.
And this is truly why I’m sad. Because, now that I’ve moved across to Last.fm – who are probably also in trouble but are less open about it than Pandora – I find that I’m listening to music I already know. I just moved from Beck to Flaming Lips to Radiohead, all of which I’m familiar with. Pandora would throw lovely unexpected moves at me. Last.fm isn’t doing this – yet.
Plus, it’s taken me a short while – just a short one, but a while nevertheless – to get myself up and running with Last.fm. And if I want to get other people interested in it, I have to persuade them to download software, which I didn’t with Pandora.
And is it just me, or does Last.fm keep skipping momentarily, while Pandora’s feed was rock-steady?
Oh well. Maybe I should emigrate to the USA then I can enjoy it all over again.
Three days ago (so my del.icio.us account tells me – and boy, do I find typing del.icio.us tedious with all those fullstops) I bookmarked a beautiful example of trigger-response: the article by Tom Hodgkinson in the Guardian lambasting Facebook and all that he thinks it stands for; and Shel Holz’s video response on seesmic (better with audio!).
Tom Hodgkinson doesn’t like Facebook one small bit. He doesn’t like the way it encourages people to interact solely through online sources, and he doesn’t like the organisations behind it.
As a result, Shel Holz is virtually apoplectic (seesmic?), and counters Tom’s claims in his typically (for people who listen to the FIR podcast) articulate way.
But there’s the rub: I said ‘articulate’. Because Shel was articulating, not typing and editing and re-editing. And when I say apoplectic, well here’s a screen grab from the video:
OK, maybe not apoplectic – as in, he’s not actually going red and keeling over backwards – but you can tell he’s fairly animated about it all. There’s another interesting word: animated.
Now, you could describe some writing as ‘animated’ but really, I could have read a transcript of what Shel was saying and forgotten it as it drowns in the sea of words I read every day.
But I don’t. I remember it simply because of all the other signals I was receiving, from the way he talked to the way he looked.
In fact, I remember Shel’s reaction much more vividly than I do Tom’s original piece.
So, I’m a convert. I do truly believe that video blogging has so much more impact than text or even podcasting that if you really want to communicate, you must do it.
Obviously there is still a place for the timid text bloggers like myself, and the audio podcasts you can zone out to during the daily commute.
But I’m going to keep an eye out – literally (not literally ‘out’, I don’t have a glass eye but you know what I mean) – for the rise of video blogging.
I’m going to monitor seesmic (when they sort out my login problems) and similar sites (when I get the time to find them) and hopefully, my human brain, with its strongly audio-visual bias, will retain so much more than acres of text.
“As usual, the Twitter community was quick to respond.” I have never, ever seen Twitter leap into action like this. I must still be doing something wrong?
Given that increased mobility within social media looks like becoming a major theme for the coming year, I like this insight that ties MacBook Air into cloud computing.
Very interesting analysis of how online buzz maps onto a financial situation. Similar to an analysis I’ve had in mind for some time ie how do buzz trends correlate with financial charts.
I’m currently looking for a house, and I’m using RSS to help me. This page offers a good, quick overview of what else can be done with RSS. Definitely one to bookmark for an RSS tutorial.
Whatever anyone may say about Edelman, one man’s snafu is another’s courageous mistake.
Given that people are increasingly mobile and keen to interact through social media, perhaps this is the future of social interaction? Real conversations using mobile social apps as the preamble.
Good reasons why I should give up on the PR Friendly Index and Friendly Profiles. My take on it: one blogger’s clique is another’s community.
I’m still desperately searching for reasons to use Twitter. The fact that a Twitter metric ranking is available gives me hope. That it is easily gamed does not.
Consensus is that social media is on the verge of ‘tipping’ this year coming, so as we go through the generations it makes sense that we see comments from ‘experienced’ PR bloggers criticising ‘new’ PR bloggers. I’ve seen it happen before.
Jennifer Mattern on NakedPR really doesn’t like the so-called PR Blog Party. She thinks it’s a little clique of bloggers who promote each other. Given that Jennifer expressly doesn’t like rankings or interviews, I suppose I’m a prime target for her ire.
A while ago Steve Rubel issued a call for getting our mojo back through good, original content. I have no problem with this but then Scott Baradell ups the ante by saying that while “the same people are writing about the same things they were when I started”, he sees that “more people are inserting themselves into the ‘conversation’ to make a quick buck every single day.”
I’ve seen this happen before. Pre-blogging, I forumed (is that a word?). I spent several years as a fairly active member of the Computer Music forum (which seems to have been reincarnated yet again).* Some established members could be extremely scathing of people who popped in to ask the basics all over again: “which is better, Mac or PC? Analogue or Digital? Cubase or Pro Logic?” They branded them ‘noobs’ and simply posted ‘OLD’ in response to their questions. It was one byte short of bullying.
What better way to poison a community? Surely the ‘noobs’ are simply reminding us that the same issues are at play? Don’t we all need reminding of the basics from time to time? I remember feeling pretty bad if I received that kind of feedback. All I was doing was making my first tentative posts about a fairly in-depth subject.
So this year coming, watch out for the bullying. Watch out for mentions of ‘little cliques’ which are also small communities. Keep an eye open for criticism of the same old issues when, really, they’re the same new issues.
The word on the forumosphere (or whatever it was back then) was generally “live with it, improve it, or leave.” I think that still applies to the blogosphere now.
* Explanation: I initially signed on to the CM forum as ‘Brendan’. Then they relaunched it, I had to sign up again, so I became ‘Brendan again’. Then they did it again, so I was ‘Brendan again again’. By the fourth relaunch my name was so long that it broke the columnar formatting so I summarised it – and future-proofed it – as ‘Brendan again etc’. Now the forum’s moved, perhaps I should sign up again as ‘Brendan again etc again’?
This is the first of the ‘Friendly Chat’ series in which I’ll be interviewing bloggers I read on a regular basis, most of whom you’ll find in the PR Friendly Index. They’ve very kindly given me some of their time to talk about how social media generally, and blogging in particular, affect their personal and professional lives, and how they see this changing in the near future.
First up is Heather Yaxley, who runs the Greenbanana blog. As well as consultancy work, she teaches the CIPR qualfications, lectures part-time at Bournemouth University and runs the Motor Industry Public Affairs Association (MIPAA) Limited. She is developing www.greenbanana.biz as an educational resource, currently supporting those studying the CIPR Advanced Certificate and Diploma with Cambridge Marketing Colleges.
Her hot topics are public relations, especially in relation to automotive matters and educational issues.
How important do you think it is that PR students pick up on social media?
Social media is vitally important for PR students – indeed anyone who wants to develop their career in PR in the next decade. The way I see it, social media is an irresistible force and if student A doesn’t learn about it, student B will.
Do you see a difference in students’ attitudes to social media? For example, perhaps they’re more aware of it in their personal lives, but think less about how to employ it professionally?
At the moment, the undergraduates tend to be using social media only in terms of their own networking – so Facebook predominantly. They also watch YouTube videos and are happy with researching online (although Google and Wikipedia seem to be their main resources).
I feel the current 18-25 year olds are a mobile phone generation and as internet applications become easier to access via ordinary mobiles, this will probably be their major route rather than the PC. Those at University and younger practitioners aren’t generally using Blackberries and although this is the case with many of my PR contacts in jobs where they are out of the office a lot, that primarily seems to be for accessing email on the go.
There is undoubtedly interest among PR practitioners in the potential of social media and a belief that they need to “get it”. But I’m not seeing very many actually diving in and learning first hand. Of the CIPR Diploma and Adv Cert students I teach, about half seem to have been on some kind of training course, but haven’t really implemented campaigns themselves using social media.
The Uni guys tend to come up with ideas that will involve using websites, Youtube, and viral concepts – and I think when they start working in PR, they will want to implement such campaigns. So it is important that they are able to gain good multi-media skills rather than just having the ideas.
I am seeing students who go beyond purely personal use however. Some are already going about setting up their own blogs and active groups at Facebook. I get the feeling that we’re on the brink of seeing a new intake that really use these resources naturally.
There is, of course, an equal challenge for educational establishments to allow these skills to flourish. For example, in press release workshops we notice that people have difficulty composing text by hand because they’re so used to non-linear ways of working. If we’re going to make technology relevant to their professions we need to make resources available too.
You’ve offered good advice on managing your online reputation. Do you have anything to add to that advice? Have you changed your opinions on anything since?
Online reputation continues to be important and I think we’ll see more ways of companies being able to research candidates online as part of the recruitment process.
I do believe that we need to value our own reputations online (and in the real world) as a career asset. There is a lot PR practitioners can do to create a good resource where relevant information is available – an online CV – but bear in mind the importance for protecting personal information.
Being realistic however, if young people have been participating in networks such as MySpace for some years before entering the job market, there will be embarrassing photographs and other stories about them that they might not be able to erase. I’m sure that employers will be pragmatic about this however as pragmatically they know that most Uni students will have been drunk or taken their clothes off in public at some time.
Having said that, my rule would be not to upload anything you wouldn’t want your grandparents to see. Actually I know someone whose granddaughter friended him through Facebook and he was shocked by things she puts on her profile!
You advocate ‘fresh thinking’. How easy or difficult do you find this in daily blogging?
Regarding “fresh thinking”, I believe this is part of the creative approach required by everyone in PR. I don’t mean coming up with wacky ideas (although that might be appropriate), but being able to look at the world from different perspectives. We need to be able to put ourselves in the shoes of those with whom we might be engaging in our campaigns or everyday work.
What I try to do through Greenbanana is to give my take on issues that interest me. So I try not to simply report or repeat what people can read elsewhere (and maybe more quickly or thoroughly in the case of breaking news). I like to reflect on what something might mean in relation to PR, or make connections between different things going on, or look for different voices on a topic.
Really the best way to demonstrate “fresh thinking” in blogging is to be an individual and understand what your particular “brand” is about. That way, your perspective on an issue should be what makes your posts “fresh”.
What do you consider the biggest barriers to social media take-up?
I think the actual phrases put people off. The words are so strange to PR practitioners – ‘blogs’, ‘RSS’, ‘Digg’, ‘Pownce’. It’s difficult for people to understand what they mean and they sound so esoteric and mysterious, when really, the technology is extremely easy to use.
I would also say there’s an element of the emperor’s new clothes here. There is so much buzz that seems to die so quickly that people start to become cynical about the ‘next big thing’.
What do you see as the major trends for 2008?
I think the initial buzz is fading. Facebook is past the Early Adopters phase now and I liken it to, say, Friends Reunited in that respect. It seems to me that a lot of people have finally given up on blogging too. As a result, the people who stick with social media will find the tools and media that suit them. The critical measure is whether the tools they adopt are useful.
Mobility will increase too. I see the younger generation as extremely mobile so as we get smaller laptops and more powerful phones, perhaps we will see PRs out of the office more. Mobility is certainly very useful when organising venues and events.
How has blogging affected your life?
It opens doors. You get to ‘know’ people through blogging, and they get to know you back. In this way a little community forms even though it isn’t through a social media platform. That’s when blogging gets really interesting and where it becomes powerful.
Which blogger do you most admire?
Ellee Seymour is a political blogger who is very personal but, through blogging, is able to interact and stimulate conversation with actual politicans. This is another great aspect of blogging: it’s the ultimate democracy where anyone can play a part.
Very nice summing up of how brands can fair badly in the blogosphere.
Does nobody like Facebook any more? Given that nobody ever really seemed to like Twitter either, 2008 could see hard times for these two resources.
I could have just read this if Shel had typed it, but it wouldn’t have had the same impact. Video blogging has much, much more impact.
And this is what Shel Holz has been bitten by. Definitely one to read – together with Shel Holz’s reply.
KDPaine is the ‘go to’ resource for measurement (ok, the ‘Measurement Queen’ it says here). Definitely worth a read.