Archive | December, 2007

Got it slightly wrong.

I was just working on some aspects of the PowerPR index – or whatever I’m going to call it cos I don’t like that name any longer – and suddenly had a slightly uncomfortable feeling that my ‘Which metric is the most important’ may not have been strictly correct. I just added up the figures […]

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Podcasting tips

I keep hearing podcasts that just need some really simple fixes to make a big difference to their audio quality. Having been on a crash-course in radio production, and running the Studio 31 facility at Porter Novelli, I know that there are certain standards you must adhere to in radio. This is why you can […]

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A personal PR disaster

Virgin Trains needs to think about crisis management.  This morning I found an email in my inbox from Virgin Trains, delivered yesterday. On opening it, there was a profuse apology about rail works that had not been completed by the dates I wanted to travel. I could either continue to travel via a seemingly endless […]

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Brendan Cooper: Social media planner!

If you build it, they will come. That was part of my grand design when starting this blog. And, it worked. In the new year I will no longer be a tech copywriter. I’ll be a social media planner! Leaping from tree to tree as they float down the mighty rivers of British Columbia (see […]

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NewPR has done R.U.N.N.O.F.T.

For quite some time I’ve had a NewPR link in my footer, so that people can submit my posts on the NewPR site. However, I just discovered, the NewPR site doesn’t even exist anymore. Or rather, it does, but it’s been completely reworked, and I don’t like it. NewPR used to be quite a neat […]

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Twitter maintenance: the official and unofficial stories

So Twitter is ‘performing maintenance’. It’s still down at the time of writing. They’ve been very transparent and, so the reasoning goes, credible in their dealings, giving regular updates on their blog as they go along. Thing is, I’ve worked in enough environments where software is provided as a service to get an insight into […]

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The PR Friendly FAQ

Got questions about the PR Friendly Index? Me too. I’ve tried answering them here. Let me know if you have any others.

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New social media feed and OPML file

In a moment (ok, couple of hours) of idleness I just assembled a social media feed. You can see it to the right of this blog, busily churning out social-media-related items. I also channel this into my ‘officially’ and ‘unofficially’ feeds, which give overviews of blogging and news respectively from the tech, copywriting, journalist, PR and now […]

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Ye Gods, that’s awful

The Tube PR chief has been given the boot for a possibly ill-informed jibe. Backstory: a few weeks ago voice-over artist Emma Clarke produced some spoof announcements. Given that she’s ‘the voice’ of the Tube, eloquently asking people to Mind the gap, they’re really quite funny. However, London Underground had a serious sense of humour failure […]

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