Archive | November 5, 2007

A cool tool for keywords

I was cobbling together – err, finely honing some copy for a website recently, and came across this nice little utility. There might be others like it, but I just found this one very quick and easy to use. It analyses text, giving FOG values (very handy for a copywriter nervous about how accessible their [...]

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I haven’t lost my mojo, mofo!

OK, so the moment I decide not to blog any more, one of the most bizarre weeks in PR ensues: FEMA performs (as in ‘break a leg’) to the worst of its ability with a mock press release attended by its own employees. Talk about preaching to the converted. Did they honestly believe they could [...]

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