Archive | October 11, 2007

A double-decker bus is this big

A perennial problem in copywriting is trying to convey sizes, lengths or weights. So something is 348 metres long. Great. Try making it real in the reader’s mind. How about we say it’s the equivalent of nearly 42 double decker buses? The marvellous chrico Double Decker Bus Calculator is your key to unlocking this particular problem. Simply [...]

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