Archive | September 27, 2007

Tech PR Copywriting: The whole of feedback can be greater than the sum of its parts

Today, copywriting, and the lot of a copywriter when presented with negative feedback. It’s not often you get a piece totally right first time. You can be as thorough as possible with the copy brief, but you’ll find from time to time that people prefer to see a written piece before they really start to [...]

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