I think I may be… a Geek Marketer.
September 13, 2007 — Brendan
From Micropersuasion via 7hobbits (all italics and bold are mine):
Enter Geek Marketers. These cross-trained specialists … are marketers by trade, yet they also have a hard-core interest in technology and social anthropology. As curious individuals, they are constantly studying how digital advances are changing our culture and media. Armed with these insights, they regularly apply them in a marketing context by working closely with brand teams to codify new best practices.
Geek Marketers create competitive advantage through rapid-fire testing and learning. The people I know in this role are shepherding the development, testing and measurement of all kinds of groundbreaking marketing programs. Their pilots span from the simple, such as building RSS feeds, to the complex, creating multifaceted community programs. Often they are paired with people like me, who are in a similar role on the agency side.
This may sound like the trendy occupation du jour, but something tells me the position has staying power. To be sure, the entire industry is innovating and everyone’s technical acumen is slowly rising. Still, Geek Marketers are freed to live just a little bit further out on the edge than most. And with no end in sight for what technology can do to transform business, they can continue to play a key role.
I’m a Geek Marketer. Straight up.
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September 14, 2007 at 3:37 am
Funny - lately I’ve been describing myself as the “excitable nerd” of the company. Steve’s description of the Geek Marketer really nails my role and my inclinations, though on a business card I might go with New Media Strategist.
September 18, 2007 at 2:18 pm
As I told my predecessor - “There’s a reason why geeks rule the world…”