I was recently asked to advise on whether it’s a good idea to ghost-write a blog. I personally have never written a blog post on a client’s behalf although I produce ghost-written articles (hence my moniker). You could argue that they’re the same thing. However, my take on it, and I think the general view, is [...]
Archive | August, 2007
What is life really like in PR?
Well, the Edelman corporate video makes it look terribly exciting: And itpr (note: all in lower case) also makes a convincing case: 7.30am Diving into the pool at 7.30am on a Monday morning clears my head after a heavy weekend. I was up at 6.30 as I commute out of central London, traveling against the [...]
PR heaven and hell
This is probably a bit naughty and you may have heard it already but what the heck, it came through to me today and made me laugh… A PR Manager was knocked down, tragically, by a bus and was killed. Her soul arrived at the Pearly Gates, where St. Peter welcomed her. “Before you get [...]
Another thing Google haven’t thought of yet – filtering
One of the first things I’m often asked when I show people Google Reader is: can it filter? It’s a very valid point and further enquiries reveal that a lot of people want this too. You can perform searches that effectively filter for news. Just go to Google News, Yahoo News, Google Blog Search or a [...]
It’s not tech, and it’s not magic, it’s your job.
Why is it that people stubbornly refuse to adopt new technologies even when they’re tailor-made for the work they do? I’m talking RSS and Google Reader here. I have, in my mind’s eye, a sketch, and it goes a bit like this: PR: “Hi.” Tech: “Hi.” PR: “I’d like you to develop some software for [...]
Would this be cheating at ‘playing podcast’?
I’ve been very, very, very, very, very, very tentatively looking into the possibility of doing a podcast recently. This is mainly since setting up my podcast feed, I’ve really enjoyed spending some time on the journey into work listening to what amounts to ‘Radio PR’ available anywhere. It’s like reading a blog but you can [...]
Automated reports, a table, and a giggle.
It’s probably not a good idea to lump three topics into one post but it makes for an interesting title. Firstly, I’ve come across a superb little resource called the Google Report [EDIT – it has since changed its name to Online Report Creator Tool – not sure why they need to call it ‘Creator Tool’ – [...]
Has Onalytica’s Flemming Madsen settled the PR blog debate?
Onalytica use sophisticated techniques to identify blogging influence and Flemming Madsen, its founder, has just published his take on PR Blog influence. His methodology is summarised as: Using a topical crawl of the Internet, blog posts that discussed the topic of “PR” and “Blogs” in the same article were collected along with blog posts that were [...]
Feedback foam
- Ian Green: PR still doesn't get social media Ian Green
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Visible Banking: Visible Banking Twitter Watch #2 - 25443 followers ... Christophe
Social spume
- Connected Consumer Series Spotlights The Five Most Pressing Topics In RetailThe continued evolution of the cross-channel shopper has compelled retailers to rethink their engagement strategies, as well as front- and back-end processes. Retail industry analysts continually report developing trends in mobile, social media, store operations, CRM and BI, among other topics. With this influx of new strategies and information, merchants ar […]alicia@gthreecom.com (Alicia Fiorletta)
- Pinterest Raising $120 Million to Fund International Expansion [REPORT]Pinterest is raising $120 million in a funding round expected to be announced Thursday or Friday morning, according to multiple sources. The investment, Pinterest’s third, places the two-year-old social bookmarking site’s valuation in the range of $1 billion to $1.5 billion. AllThingsD reports that Japanese commerce giant Raukten is leading the round with a […]Lauren Indvik
- Fab.com Shares What Facebook Friends Are BuyingEcommerce shop Fab.com is an industry game changer, deeply integrating social media into its unique way of selling tech gadgets, tailored dresses, innovative kitchenware and extraordinary home decor. Fab.com rolled out a website redesign, called Fab 3.0, introducing new social shopping features on Wednesday. Updates include a Facebook integration that create […]Joann Pan
- Create a Designer Room With New Site ‘Project Decor’The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Project Decor Quick Pitch: A home decorating platform where users can browse and buy items. Genius Idea: Interactive design boards let users upload p […]Kate Freeman
- Couple Dead After Bad Cellphone Connection Foils Chance of Rescue [VIDEO]A couple whose car fell down an embankment in the Catskill Mountains tried to make rescue calls on their cellphone but shoddy reception prevented help from reaching them in time. Arthur and Madeleine Morris’ car was stuck when it fell down an embankment near their driveway of their vacation home. Five times they tried to call 911, their son and a neighbor, b […]Kate Freeman
- Is Total Gadget Immersion Good or Bad for Kids? [INFOGRAPHIC]Gadgets such as smartphones and tablets are becoming more and more embedded in kids’ lives. From middle schoolers with smartphones to babies who are comfortable with an iPad but can’t work a magazine, many children today grow up as true digital natives. And parents are catching on that gadgets can help control and distract their little rugrats. According to […]Sam Laird
- NFL Prospect Ignites Controversy With Concussion TweetFormer Ohio State linebacker Andrew Sweat has a real shot at the NFL, if he wants it. But Sweat won’t risk head trauma by living out the dream of millions of kids across America — and he used Twitter to confirm his decision not to chase an NFL contract. The Columbus Dispatch originally reported that Sweat told the paper his choice on Friday in a text message […]Sam Laird
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
