http://brendancooper.com/2007/08/11/ghost-blogging-when-the-chips-are-down-the-balloon-goes-up-and-the-lights-go-out/ Digital, social media, and everything in between from someone who likes to live in bubbles, be they dotcom, social media, or whatever's next... Tue, 07 Feb 2012 06:02:59 +0000 hourly 1 http://wordpress.com/ http://brendancooper.com/2007/08/11/ghost-blogging-when-the-chips-are-down-the-balloon-goes-up-and-the-lights-go-out/#comment-5832 Fri, 04 Apr 2008 01:00:15 +0000 http://thefriendlyghost.wordpress.com/2007/08/11/ghost-blogging-when-the-chips-are-down-the-balloon-goes-up-and-the-lights-go-out/#comment-5832 [...] I used to argue against ghost blogging. I used to think it was heinous. But that belief is changing. I’m coming to realise that the blogosphere – the beliefosphere – needs to step out from the garden. Big bucks are on their way, and we all need to understand and recognise this. [...]

]]> http://brendancooper.com/2007/08/11/ghost-blogging-when-the-chips-are-down-the-balloon-goes-up-and-the-lights-go-out/#comment-5016 Wed, 26 Dec 2007 22:19:04 +0000 http://thefriendlyghost.wordpress.com/2007/08/11/ghost-blogging-when-the-chips-are-down-the-balloon-goes-up-and-the-lights-go-out/#comment-5016 [...] Nevertheless, we do need some basic rules in order to bring the PR profession back from the brink of perpetrating wholesale fiction against an under-informed public. Brendan Cooper raises some interesting and thorny questions specifically about ghost blogging, here. [...]

]]> http://brendancooper.com/2007/08/11/ghost-blogging-when-the-chips-are-down-the-balloon-goes-up-and-the-lights-go-out/#comment-1147 Sun, 12 Aug 2007 01:38:24 +0000 http://thefriendlyghost.wordpress.com/2007/08/11/ghost-blogging-when-the-chips-are-down-the-balloon-goes-up-and-the-lights-go-out/#comment-1147 What goes around comes around – immediately, this comes through. Turns out good CEO blogs really do help the bottom line.

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