I just posted about ghost-blogging and looked up Gerald Ratner as a warning for all those agencies considering giving their clients blogs. Ratner became infamous in the UK when he described his own company’s jewellery produce as ‘total crap’. The result: half a billion pounds wiped off the company valuation and he was kicked out [...]
Archive | August 11, 2007
Ghost-blogging: when the chips are down the balloon goes up and the lights go out.
I was recently asked to advise on whether it’s a good idea to ghost-write a blog. I personally have never written a blog post on a client’s behalf although I produce ghost-written articles (hence my moniker). You could argue that they’re the same thing. However, my take on it, and I think the general view, is [...]
Feedback foam
- Ian Green: PR still doesn't get social media Ian Green
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
Social spume
- Spanish Soccer Scores a Goal on Social MediaWhen Mashable took a look at the English Premier League’s social media side last week, the main takeaway was that the 2012 season marked the big social push of the world’s most high-profile soccer league. But Spain’s LigaBBVA — considered a tier below the EPL on the pitch, although it’s home to powerhouse clubs Real Madrid and FC Barcelona — actually looks t […]Sam Laird
- 7 Top Mashable Comments This WeekMashable comments this week were more than fun to read. Our readers found many ways to express entertaining opinions while creating heated conversations. Top stories included the rumored Facebook Timeline redesign, a fake Facebook suicide video, as well as Facebook’s new iPhone camera app. Outside the world of Facebook, other popular stories included Google […]Keith Kaplan
- Fancy Hands: The Most Helpful Startup in the WorldThe Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Fancy Hands Quick Pitch: Delegate work to a smart and savvy band of personal assistants for $25 to $95 a month. Genius Idea: Fancy Hands lets you han […]Joann Pan
- 5 Startups Changing the World With TechIn our social entrepreneurship series, The World at Work, Mashable interviews the faces behind the startups and projects that are working to make a global impact. These companies provide technological solutions for non-profits, give fledgling startups a place to work and donate to charity every time a song is downloaded. While the companies are diverse, they […]Lauren Hockenson
- Top 10 Tech This Week [PICS]Top 10 Tech is presented by Chivas. Access a world of exclusive insider benefits – private tastings, special events and the chance to win a trip for you and three friends to the Cannes Film Festival. Join the Brotherhood. 1. LG 55-Inch OLED: The "Ultimate Display" When I first laid eyes on the LG 55-inch OLED display at CES last January, it was lov […]Charlie White
- This is (still) brokenTwo things worth a design rant, as well as a book and a free video talk... I apologize if you see the world with more frustration after this.Seth Godin
- Who’s Up Late Booking Memorial Day Weekend Hotel Rooms Online? [INFOGRAPHIC]Did you impulsive book a hotel for Memorial Day weekend late at night, tired and groggy eyed? Whether it was because you needed an emergency place to crash for a night or you’re a budget-conscious traveler who spotted an excellent last-minute deal, you’re not alone. It turns out plenty of hotel patrons are reserving rooms after-hours. Hotel Tonight, an Apple […]Alex Fitzpatrick
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
