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Brendan Cooper is a digital and social media strategist. He helps clients win business, win awards and talk to people through digital and social media strategy. Brendan has been helping people to communicate, online and offline, for over fifteen years. He is friendly, and he likes to live in bubbles, be they dotcom, social media, or whatever's coming up next.

Would this be cheating at ‘playing podcast’?

I’ve been very, very, very, very, very, very tentatively looking into the possibility of doing a podcast recently. This is mainly since setting up my podcast feed, I’ve really enjoyed spending some time on the journey into work listening to what amounts to ‘Radio PR’ available anywhere. It’s like reading a blog but you can do other stuff too, such as pick your nose and gaze mindlessly at the ads on the Tube. I also have a fair amount of recording equipment lying around from home music production days so I’d be able to put that to good use.

Given that content is King, I’m not sure I would have enough to say for myself week in week out. So, I’ve had an idea. I’ve been sharing items recently through Google Reader and whereas I used to put that on this blog – you can see the feed here – I removed it simply because it didn’t change frequently enough and put pressure on me to share items simply to provide good new content. However, I think I shared sufficient items to then form the contents of a podcast. So, I would go through my shared items, give a quick summary of them and explain why I think they’re good, and that’s my podcast. Sure, you could do the same yourself simply by visiting the blogs online and reading them, but not while you’re riding a bike. And the shared feed is effectively my show notes.

Part of me wonders whether this is laziness and cheating, but another thinks it might have value. Given that I don’t have the contacts of Shel Holtz or Neville Hobson, and therefore can’t interview people for a podcast or comment on the latest exciting conference I’m hosting, I guess this might be the next best thing.

Also, given that it would purely be an interesting insight into podcasting and that I might actually learn something – which is why I started this blog in the first place – then isn’t that justification enough?

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5 Comments on “Would this be cheating at ‘playing podcast’?”

  1. justinwestcott August 6, 2007 at 8:10 am #

    Do it.

    “if you build it they will come…” Kevin Costner.

  2. Neville Hobson August 6, 2007 at 8:34 am #

    FG, if a) the content’s good and b) you talk about it in an interesting way, there’s a good start to attract listeners.

    You’ve already on the way there as you have a strong desire to do it.

    So go ahead, give it a go, I’ll listen. One listener already!

  3. Wade Rockett August 17, 2007 at 11:13 pm #

    Cheating? Nah. Playing, yes, but playing is good. I’ve been listening to a lot of podcasters’ advice, and they all say that you’re unlikely to make any money at it so you should make sure that it’s fun.

    And I agree, learning is justification enough.

    I’d add it to my commute!

  4. The Friendly Ghost August 18, 2007 at 10:12 pm #

    It’s during the commute that these things really work, isn’t it? I’ve been listening to FIR, Inside PR and PRobecast on my mobile phone and it just ‘works’. Thing is, I have difficulty finding the time. I’d have to make it short and sweet and largely unscripted. And even then, time is the issue. Thanks for the positive feedback all, it is encouraging nonetheless.

Trackbacks/Pingbacks

  1. Infamy! Infamy! « The Friendly Ghost - A copywriter in tech PR - October 4, 2007

    [...] I’m a lowly everyday lesser-spotted copywriter stumbling blithely (and blindly) through the overgrown, leech-infested jungle of tech PR. You may (or may not) have heard of me: Friendly Ghost. I know Neville has posted a comment on my blog (http://thefriendlyghost.wordpress.com/2007/08/05/would-this-be-cheating-at-playing-podcast/) [...]

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