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	<title>Comments on: Has Onalytica&#8217;s Flemming Madsen settled the PR blog debate?</title>
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	<link>http://brendancooper.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/</link>
	<description>Social media, mobile advertising, copywriting, and everything in between</description>
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		<title>By: I cannot understand why Ad Age has decided to adopt Alexa as a metric &#171; Brendan Cooper - A copywriter in tech PR</title>
		<link>http://brendancooper.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-4433</link>
		<dc:creator><![CDATA[I cannot understand why Ad Age has decided to adopt Alexa as a metric &#171; Brendan Cooper - A copywriter in tech PR]]></dc:creator>
		<pubDate>Wed, 05 Dec 2007 20:56:33 +0000</pubDate>
		<guid isPermaLink="false">http://thefriendlyghost.wordpress.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-4433</guid>
		<description><![CDATA[[...] best attempt at providing a table of PR blogs that I&#8217;ve seen came from Onalytica. Having met Flemming Madsen I have some insight into the tried and tested statistical methods he [...]]]></description>
		<content:encoded><![CDATA[<p>[...] best attempt at providing a table of PR blogs that I&#8217;ve seen came from Onalytica. Having met Flemming Madsen I have some insight into the tried and tested statistical methods he [...]</p>
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		<title>By: PR &#38; Technology Week in Review: August 6, 2007</title>
		<link>http://brendancooper.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-992</link>
		<dc:creator><![CDATA[PR &#38; Technology Week in Review: August 6, 2007]]></dc:creator>
		<pubDate>Fri, 03 Aug 2007 12:57:52 +0000</pubDate>
		<guid isPermaLink="false">http://thefriendlyghost.wordpress.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-992</guid>
		<description><![CDATA[[...] topic of blog impact has been a hot one, particularly of late.&#160; The Friendly Ghost led me over to Onalytica&#8217;s Blog discussion over the measuring of influence.&#160; There is an [...]]]></description>
		<content:encoded><![CDATA[<p>[...] topic of blog impact has been a hot one, particularly of late.&nbsp; The Friendly Ghost led me over to Onalytica&#8217;s Blog discussion over the measuring of influence.&nbsp; There is an [...]</p>
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		<title>By: The Friendly Ghost</title>
		<link>http://brendancooper.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-975</link>
		<dc:creator><![CDATA[The Friendly Ghost]]></dc:creator>
		<pubDate>Thu, 02 Aug 2007 18:10:46 +0000</pubDate>
		<guid isPermaLink="false">http://thefriendlyghost.wordpress.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-975</guid>
		<description><![CDATA[True, Flemming&#039;s post is an advert for the company but that doesn&#039;t stop it from being interesting.

The rankings show, I think, how influence is different from popularity, nothing more, nothing less. If you add up a load of popularity figures you get a different picture from really digging deep into citation analysis (and input/output analysis and automatic sentimenting &lt;a href=&quot;http://thefriendlyghost.wordpress.com/2007/06/11/blog-influence-talking-with-flemming-madsen-of-onalytica/&quot; rel=&quot;nofollow&quot;&gt;which I know Onalytica uses&lt;/a&gt;).

I also made the point that it isn&#039;t a publicly available metric so you&#039;re right, it&#039;s something that would definitely form the basis of a blogger relations programme and whereas it is a good indicator of influence from Onalytica, we don&#039;t have access to their resources. But I would never expect
a decent PR company to launch a blogging campaign on the back of a few Technorati Authority and Yahoo Links figures either.

Regarding my index, well I&#039;m working on automating it  (which is why it hasn&#039;t come out in a while), but I&#039;d question what you mean by it not being &#039;authoritative&#039;? Do you mean because it doesn&#039;t have enough entries on it? Or enough metrics? Don&#039;t think for a moment that I truly believe either the index or myself to be authoritative but I&#039;d like clarification here. And in fact I&#039;m questioning the &#039;need&#039; for my index given that the Power150 is so comprehensive and has been adopted by Ad Age. In truth, I only published it
in the first case to get an idea for how such an index created from my PR blogroll would look - don&#039;t forget, on the very first edition I was virtually at the bottom!]]></description>
		<content:encoded><![CDATA[<p>True, Flemming&#8217;s post is an advert for the company but that doesn&#8217;t stop it from being interesting.</p>
<p>The rankings show, I think, how influence is different from popularity, nothing more, nothing less. If you add up a load of popularity figures you get a different picture from really digging deep into citation analysis (and input/output analysis and automatic sentimenting <a href="http://thefriendlyghost.wordpress.com/2007/06/11/blog-influence-talking-with-flemming-madsen-of-onalytica/" rel="nofollow">which I know Onalytica uses</a>).</p>
<p>I also made the point that it isn&#8217;t a publicly available metric so you&#8217;re right, it&#8217;s something that would definitely form the basis of a blogger relations programme and whereas it is a good indicator of influence from Onalytica, we don&#8217;t have access to their resources. But I would never expect<br />
a decent PR company to launch a blogging campaign on the back of a few Technorati Authority and Yahoo Links figures either.</p>
<p>Regarding my index, well I&#8217;m working on automating it  (which is why it hasn&#8217;t come out in a while), but I&#8217;d question what you mean by it not being &#8216;authoritative&#8217;? Do you mean because it doesn&#8217;t have enough entries on it? Or enough metrics? Don&#8217;t think for a moment that I truly believe either the index or myself to be authoritative but I&#8217;d like clarification here. And in fact I&#8217;m questioning the &#8216;need&#8217; for my index given that the Power150 is so comprehensive and has been adopted by Ad Age. In truth, I only published it<br />
in the first case to get an idea for how such an index created from my PR blogroll would look &#8211; don&#8217;t forget, on the very first edition I was virtually at the bottom!</p>
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		<title>By: Kami Huyse</title>
		<link>http://brendancooper.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-974</link>
		<dc:creator><![CDATA[Kami Huyse]]></dc:creator>
		<pubDate>Thu, 02 Aug 2007 16:39:42 +0000</pubDate>
		<guid isPermaLink="false">http://thefriendlyghost.wordpress.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-974</guid>
		<description><![CDATA[The question is, what does all these rankings accomplish?  I think having a benchmark of some sort is nice, but it needs to be considered in light of its overall benefits. 

I like the Power 150 because it helps me discover blogs I didn&#039;t know about before and it is automated to give me a view of where a blog is relative to others at any given moment.  it also has new cache of authority with the AdeAge partnership.

The Onalytica ranking is simply an ad for the capability of the company.  I argue that assembling a list using citation analysis is a great way to start the process of building a relevant list for say, a blogger relations program.  I don&#039;t think it should become a defacto for ranking bloggers overall.

And your ranking, while nice for the ego and interesting, doesn&#039;t do much else in that it is neither automated or authoritative.]]></description>
		<content:encoded><![CDATA[<p>The question is, what does all these rankings accomplish?  I think having a benchmark of some sort is nice, but it needs to be considered in light of its overall benefits. </p>
<p>I like the Power 150 because it helps me discover blogs I didn&#8217;t know about before and it is automated to give me a view of where a blog is relative to others at any given moment.  it also has new cache of authority with the AdeAge partnership.</p>
<p>The Onalytica ranking is simply an ad for the capability of the company.  I argue that assembling a list using citation analysis is a great way to start the process of building a relevant list for say, a blogger relations program.  I don&#8217;t think it should become a defacto for ranking bloggers overall.</p>
<p>And your ranking, while nice for the ego and interesting, doesn&#8217;t do much else in that it is neither automated or authoritative.</p>
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		<title>By: The Effectiveness of Blogs</title>
		<link>http://brendancooper.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-970</link>
		<dc:creator><![CDATA[The Effectiveness of Blogs]]></dc:creator>
		<pubDate>Thu, 02 Aug 2007 12:46:27 +0000</pubDate>
		<guid isPermaLink="false">http://thefriendlyghost.wordpress.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-970</guid>
		<description><![CDATA[[...] topic of blog impact has been a hot one, particularly of late. The Friendly Ghost led me over to Onalytica&#8217;s Blog discussion over the measuring of influence. There is an [...]]]></description>
		<content:encoded><![CDATA[<p>[...] topic of blog impact has been a hot one, particularly of late. The Friendly Ghost led me over to Onalytica&#8217;s Blog discussion over the measuring of influence. There is an [...]</p>
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		<title>By: The Friendly Ghost</title>
		<link>http://brendancooper.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-969</link>
		<dc:creator><![CDATA[The Friendly Ghost]]></dc:creator>
		<pubDate>Thu, 02 Aug 2007 11:52:58 +0000</pubDate>
		<guid isPermaLink="false">http://thefriendlyghost.wordpress.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-969</guid>
		<description><![CDATA[I just checked his blog posting and that is indeed the case. However, looks like he may have messed up a bit with some copying and pasting which accounts for people like Shel Holtz being omitted. I&#039;ve done this in the past - in fact in my comparison of PowerPR and Onalytica rankings my initial posting had all the Onalytica rankings wrong but I spotted it and changed it quickly. When you&#039;re dealing with large amounts of figures and tables it&#039;s easy to make a mistake, and I guess Flemming made one.]]></description>
		<content:encoded><![CDATA[<p>I just checked his blog posting and that is indeed the case. However, looks like he may have messed up a bit with some copying and pasting which accounts for people like Shel Holtz being omitted. I&#8217;ve done this in the past &#8211; in fact in my comparison of PowerPR and Onalytica rankings my initial posting had all the Onalytica rankings wrong but I spotted it and changed it quickly. When you&#8217;re dealing with large amounts of figures and tables it&#8217;s easy to make a mistake, and I guess Flemming made one.</p>
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		<title>By: The Friendly Ghost</title>
		<link>http://brendancooper.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-968</link>
		<dc:creator><![CDATA[The Friendly Ghost]]></dc:creator>
		<pubDate>Thu, 02 Aug 2007 11:45:27 +0000</pubDate>
		<guid isPermaLink="false">http://thefriendlyghost.wordpress.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-968</guid>
		<description><![CDATA[I would imagine Flemming would also have looked for related terms. Although I can&#039;t vouch for that!]]></description>
		<content:encoded><![CDATA[<p>I would imagine Flemming would also have looked for related terms. Although I can&#8217;t vouch for that!</p>
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		<title>By: The Rosemont Loving</title>
		<link>http://brendancooper.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-965</link>
		<dc:creator><![CDATA[The Rosemont Loving]]></dc:creator>
		<pubDate>Thu, 02 Aug 2007 10:24:02 +0000</pubDate>
		<guid isPermaLink="false">http://thefriendlyghost.wordpress.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-965</guid>
		<description><![CDATA[[...] The Friendly Ghost - Has Onalytica’s Flemming Madsen settled the PR blog debate? Yet another metric for blog [...]]]></description>
		<content:encoded><![CDATA[<p>[...] The Friendly Ghost &#8211; Has Onalytica’s Flemming Madsen settled the PR blog debate? Yet another metric for blog [...]</p>
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		<title>By: stuartwolfstar</title>
		<link>http://brendancooper.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-964</link>
		<dc:creator><![CDATA[stuartwolfstar]]></dc:creator>
		<pubDate>Thu, 02 Aug 2007 10:02:09 +0000</pubDate>
		<guid isPermaLink="false">http://thefriendlyghost.wordpress.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-964</guid>
		<description><![CDATA[Not sure this method works as some of the best PR blogs, will actually talk about blogs and blogging very little, but about public relations and business quite a lot. 

One reason for my blog shifting rank significantly is I probably talk about public relations, far more than I talk about PR. In fact I only tend to use PR to help with SEO (and then only when I remember). I personally don&#039;t like PR as it can also stand for press relations, where as public relations makes it crystal clear you are talking about a much broader management discipline.]]></description>
		<content:encoded><![CDATA[<p>Not sure this method works as some of the best PR blogs, will actually talk about blogs and blogging very little, but about public relations and business quite a lot. </p>
<p>One reason for my blog shifting rank significantly is I probably talk about public relations, far more than I talk about PR. In fact I only tend to use PR to help with SEO (and then only when I remember). I personally don&#8217;t like PR as it can also stand for press relations, where as public relations makes it crystal clear you are talking about a much broader management discipline.</p>
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		<title>By: Heather Yaxley</title>
		<link>http://brendancooper.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-961</link>
		<dc:creator><![CDATA[Heather Yaxley]]></dc:creator>
		<pubDate>Thu, 02 Aug 2007 06:16:11 +0000</pubDate>
		<guid isPermaLink="false">http://thefriendlyghost.wordpress.com/2007/08/01/has-onalyticas-flemming-madsen-settled-the-debate/#comment-961</guid>
		<description><![CDATA[Fascinating...]]></description>
		<content:encoded><![CDATA[<p>Fascinating&#8230;</p>
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