Diana: no wonder people are confused

I work close enough to Kensington Palace Gardens to walk around them occasionally at lunchtime. It’s a post-prandial palliative for the pressured world of PR.

Today, however, it was quite surreal, more so than usual (it gets surreal occasionally when you are dive-bombed by Canada geese or see terrapins floating around in the pond). Today, it was full of people bemoaning the loss, ten years ago to the day, of Diana.

There wasn’t actually weeping and wailing or gnashing of teeth and pulling of hair, but it was quite strange. It was almost like walking into a stage set, with media everywhere (the nice man from London news was there but he didn’t say hello), someone playing Candle in the Wind on a stereo, phalanxes of photos, people picknicking. All you needed was Elton John to materialise from thin air and the suspension of disbelief would be complete.

Stepping into this parallel universe it occured to me that really, that was the Diana phenomenon. It was the closest people got to ‘real fairytale.’ Diana was real, she was really a princess, she had real children, you can really see where she really lived, and died. She also appeared on the telly a lot.

This crossover between real and fantasy was, today, for me, a crossover between real and media. Which are essentially the same thing in a lot of people’s minds. Remember how strange it was to see Larry Hagman interviewed on Wogan while at the height of the evil incarnate that was JR, around the early 80s? And apparently John Altman has been abused in the street during his stints as Nasty Nick on Eastenders.

It seems to me that as entertainment swallows reality, so news programmes adopt the entertainment clothing (or lack thereof - what could be more entertaining than Emily Maitlis’s legs). No wonder people are confused. After becoming hooked on the Spencer Soap (think Dallas/ Dynasty/ Eastenders/ Coronation Street rolled into one, mixed to a dropping consistency and baked for 3 years at 700 degrees fahrenheit) they’re still bereft. They still want that elusive yet strong fix of realityfantasy. And today, in Kensington Palace Gardens, they were able, tantalisingly, to step back into that media-created fairytale.

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New media maven seeks PR influencer

 

I had a sudden revelation in the pub last night (see above). It must have been the Staropramen, a nice yeasty brew, feisty from the draught (see below). It occurred to me that, being perceived as ‘quite tecchie’ within my agency, I’m the last person who should be trying to introduce people to new media, because they’ll think what they’re being shown is something ‘tecchie’. It isn’t. It’s simply a set of tools that they can use, just like a word processor, just like a spreadsheet, that helps them do their jobs. But it’s the perception that counts.

There are so many tools that can help us, and that are free. Take your pick of free aggregators - Google Reader is my choice - that enable you to overview the online chattering of the ever-expanding blogosphere and find out what people are saying about your clients in near-real-time. Surf all the blogs and podcasts - again, for free - that together represent a hugely valuable resource of PR experience and talent.

Not enough? Then take a look at the news searches you can use, again to deliver to your reader, or Wikipedia that is *mostly* accurate, or other cunning little tools such as the Online Report Creator Tool and Similpedia that can all help with research and verification. What about the - imho - PR killer app, Google Trends? What about Facebook? Technorati? Blogpulse? All free, all with readily identifiable PR applications. I mean, do you want this handed on a plate?

Actually, I think people do. But not by someone they think is a bit mad tecchie. Whether or not I really understand the PR business - and quite frankly I think I really don’t - the perception is that I’m showing people technical stuff. And technical=difficult. Forget whether they’re working in tech PR and should know better, the simple fact is, they don’t. I can try to change this, or accept it.

I’m going to try and change it - really, I am - but if I can’t then what to do? Perhaps the way to really get people clued up in new media, if persuasion, cajoling and bullying don’t work, is to train someone who is perceived within the agency as a true PR and, ideally, technophobe (shouldn’t be too difficult). Then, when they tell people this stuff, they’ll listen, because it’s PR and not tech.

I’m currently reading ‘The Tipping Point’, and it discusses mavens, connectors and influencers. Maybe I’m a maven. And maybe I need to get my hands on an influencer. See below.

rabbit.jpg

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Can I stay - and die - in a house in Tuscany please?

Today I nearly threw my copy of the Guardian across the room. The offending article - quite literally - was Alexander Chancellor’s tome on the trying social life he leads among the glitterati in Tuscany.

It was of vague interest to me, if a little irritating, that he learned of Diana’s death in a house ‘in which he was staying’ in Tuscany. Now, I don’t actually know any people who ’stay’ in houses, let alone in Tuscany. Usually people go on holiday and stay in hotels, or B&Bs, or camp. And how do you actually get to ’stay’ in a house? If it’s not your own house - which it can’t be, because surely you ‘live’ in your own house and even if it’s a second house you’d say so - then it must be a friend’s house. And, if it’s in Tuscany, then your friend is probably either a rich Italian or a very rich non-Italian.

He continues: “Two days later, I went to Presaro on the Adriatic coast to conduct a prearranged interview with Luciano Pavarotti at his holiday villa.” There we go again - ‘holiday villa.’ Am I alone in thinking holiday villas are, well, posh? I know Brits are rapidly buying large amounts of coastal Spain but do they all have ‘holiday villas’? Then there’s a double-whammy: turns out Pavarotti was inconsolable over Diana’s death (it made him “cry all day”) then, by turn, that Chancellor is infatuated with Pavarotti. “He is” - apparently - “a very lovable man.”

What is going on here? Do I want to read this? Where does ‘Hello’ end and ‘The Guardian’ begin? Am I alone in finding the death of Diana, staying in houses in Tuscany, and opera, utterly inconsequential?

There’s more. “Three years ago we were here once again in August when a friend, Lady Victoria Waymouth, an interior designer, was rushed into hospital in the south of France. She died there a few days later… her elder sister was staying with us in Tuscany at the time.”

So, to recap: he still ’stays’ in a house in Tuscany; he’s friends with Lady Victoria Waymouth; she’s an interior designer; and her sister is also ’staying’ with them, in this house, in Tuscany. “Victoria’s GP” turned out to be a homeopathy quack, so she died. Sad, but again, why “Victoria’s GP”? I don’t call the nice person who sits behind a desk and gives me pills ’my doctor’. I don’t say to people “I’m going to see my doctor”. I’m going to the doctors. Or I’m going to see the doctor. Not “I’m going to see my doctor. In Tuscany. She’s a homeopath, you know.”

Now, obviously Lady Victoria Waymouth’s death is a personal tragedy, as was Diana’s, as will (presumably quite soon) Pavarotti’s. But why does Chancellor feel the need to base his various angst-ridden social calamities around Tuscany? Is he working on a book? He’s certainly not writing Guardian material, for everything he says in this article makes we want to, well, puke. To misquote Pulp, take your house in Tuscany and shove it right up your arse.

I sense tectonic plates shifting. Is it me? Or is it the Guardian? Or is society drifting away, presumably Tuscany-wards? Someone, or something, must be to blame. Or should I just sit on the fence, blame no one, and take up the Independent instead?

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It’s all about the data, stupid: Last.fm wins, Pandora loses

Today I read in the Guardian about Last.FM being adopted by Music Week to provide the publication’s first online-based chart. As the piece astutely says: “it’s the data generated by the site’s 20 million enthusiasts that is priceless.”

I’m typing this while listening to Pandora, the alternative to Last.fm which I found out about through Seamus McCauley at Virtual Economics. It is a truly wonderful idea. By identifying a set of musical parameters for each song, Pandora can then match any music to any other music by how ’similar’ they are. So, for example, if you want to listen to music that is ‘like’ Beck, you set up a station for Beck and Pandora comes up with similar material, in my case specifically Cracker and Modest House. I have no idea who these bands are but they sound great.

Pandora is the result of the Music Genome project, the exercise of which - identifying musical properties -  is neatly referred to as the music’s ‘DNA’. By building up a playlist in Pandora you are essentially matching music DNA to your own DNA. One project I recently set up at my company is a company-wide Pandora music station. Anyone from the company can log on and add their preferences. In this way we end up with the company’s music DNA, we get to listen to some half-decent music (no more Gwen Stefani),  and some people learn a bit about new media to boot. Everyone wins.

In one respect Pandora is beautifully elegant. It approaches ’social radio’ through the music and is almost uncanny in the way it brings up musical suggestions similar to those friends’ compilations made on chrome tapes in the 80s (yes, I am that old). In another, however, it is ugly. It relies on musically astute contributors to identify musical DNA in what I would describe as an extended exercise in folksonomy. So whereas you just kick-start Last.fm and let it chug away with its Amazon-like referential algorithms, Pandora will always involve considerable manual effort.

But where Pandora has really missed the trick is in its marketing data. Get this: its license only allows ‘broadcast’ in the US. Yes, you read that right. Pandora is only available to north Americans. And if a frog had wings, he wouldn’t bump his ass when he hopped.

So I imagine the Pandora marketing database is, to put it mildly, totally screwed. I daresay they have a fair proportion of subscribers based at the White House zipcode (20500), the Pentagon (20301) or even Beverley Hills 90210. I certainly cannot imagine how their potentially ‘priceless’ marketing data is worth a dime. Or a Euro, come to that. How sad.

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The Friendly Ghost PowerPR Index for August 2007

With explanations below:

fgpowerindex2.gif technorati_reactions.gif yahoo2.gif google.gif blogpulse.gif total.gif
1 Micro Persuasion 10 10 10 10 7 10 10 10 77
2 Center for Media and Democracy 10 10 10 10 7 10 10 10 77
3 Online Marketing Blog 10 10 10 10 6 10 10 10 76
4 a shel of my former self 10 10 10 10 6 10 10 10 76
5 NevilleHobson.com 10 10 10 10 4 10 10 10 74
6 Strumpette 10 10 10 9 5 10 9 10 73
7 Todd Andrlik - the Power to Connect 10 10 10 7 4 10 10 10 71
8 PR Squared 9 9 9 9 6 10 9 9 70
9 On Message Wagner Comms 10 10 9 9 6 8 10 8 70
10 Communication Overtones 9 10 10 9 6 7 10 9 70
11 Pop! PR Jots 9 9 9 10 5 8 10 9 69
12 PR Meets the WWW 9 9 9 10 5 9 10 8 69
13 PR 2.0 Silicon Valley 10 10 9 9 4 8 9 10 69
14 Canuckflack 10 10 10 6 6 8 8 9 67
15 PR Blogger 9 9 8 9 6 9 8 8 66
16 The Bad Pitch Blog 9 9 8 8 5 9 9 8 65
17 Media Orchard 8 8 10 10 5 6 9 7 63
18 Strategic Public Relations 9 9 8 9 5 7 7 9 63
19 A PR Guy’s Musings 8 8 9 8 5 8 9 8 63
20 Marketing Begins at Home 8 8 8 9 6 7 9 8 63
21 Pro PR 8 8 9 8 5 7 8 9 62
22 Paul Gillin - Social Media 8 9 8 8 6 8 8 7 62
23 Web Ink Now 9 9 9 9 1 7 8 9 61
24 Common Sense PR 9 9 8 5 5 9 7 9 61
25 Cooler Insights 9 9 7 8 4 8 8 8 61
26 Corporate PR 7 7 8 10 5 7 9 7 60
27 Spinwatch 8 8 8 10 3 10 6 7 60
28 Tech PR Gems 8 8 7 6 5 7 8 9 58
29 Blogging Me, Blogging You 8 8 8 8 5 4 9 7 57
30 Media Guerrilla 8 8 9 6 5 7 7 7 57
31 The Buzz Bin 8 8 7 7 0 9 8 9 56
32 New PR, ranked by readers 6 6 7 8 6 8 7 8 56
33 PR Works 7 7 7 7 5 7 8 7 55
34 PR. Differently 8 8 8 7 4 6 6 8 55
35 ….the world’s leading…. 7 7 7 7 5 6 7 8 54
36 PR Studies 7 7 7 8 5 7 7 6 54
37 PR Communications 7 7 6 8 5 8 5 7 53
38 Piaras Kelly PR - Irish Public Relations 6 6 9 7 5 6 8 6 53
39 Beyond PR 6 6 6 9 5 9 7 5 53
40 Drew B’s take on tech PR 6 7 7 8 6 6 7 6 53
41 The New PR 7 7 7 6 5 5 8 6 51
42 Murphy’s Law 7 7 6 5 5 6 7 7 50
43 PR News Online 5 5 5 6 6 10 6 5 48
44 bitemarks 6 6 6 6 5 9 6 4 48
45 Young PR 1 1 8 7 5 9 9 8 48
46 Heather Yaxley - Greenbanana PR 7 7 6 6 4 4 6 6 46
47 ToughSledding 6 6 5 7 5 3 7 6 45
48 Client Service Insights (CSI) 6 6 7 3 5 6 6 5 44
49 KDPaine’s PR Measurement Blog 6 6 6 5 5 5 5 6 44
50 The New View from Object Towers 7 7 6 4 4 5 4 6 43
51 The PR 2.0 Universe 6 6 4 6 3 6 5 6 42
52 The Friendly Ghost 6 6 5 5 5 3 6 5 41
53 PR Disasters 5 5 5 5 3 8 5 4 40
54 Technobabble 2.0 7 7 5 4 0 4 5 7 39
55 Onalytica - analysing online buzz 4 4 6 4 5 5 5 6 39
56 Alan Weinkrantz PR Web Log 5 5 5 5 4 5 5 5 39
57 The New Marketing 5 5 6 4 5 5 3 5 38
58 The PR Place 5 5 6 5 4 4 5 4 38
59 Glass House 5 5 5 8 5 2 6 2 38
60 Wired PR Works by Barbara Rozgonyi 6 6 3 4 5 2 6 6 38
61 Naked PR 5 5 4 5 3 8 3 4 37
62 Wadds’ tech pr blog 5 5 4 4 4 5 5 4 36
63 Active Voice 4 4 6 7 4 4 6 1 36
64 wordymouth.com 4 4 3 3 4 9 4 4 35
65 PR Voice 5 5 5 3 4 4 4 4 34
66 PR 2.0 4 4 5 4 5 2 6 3 33
67 Teaching PR 4 4 5 3 4 4 5 4 33
68 media mindshare 4 4 3 6 4 4 3 5 33
69 Valley PR Blog 5 5 4 3 4 5 3 4 33
70 PR Girlz 3 3 4 6 4 4 5 2 31
71 PR Conversations 4 5 3 5 0 6 4 4 31
72 Don’t eat the shrimp - Josh Morgan 3 3 3 4 4 6 4 3 30
73 Tech PR War Stories 3 4 3 3 5 2 4 6 30
74 The Rosemont Loving 4 4 2 6 5 3 3 3 30
75 The Thicket 3 3 4 4 4 6 4 1 29
76 Tech for PR 4 4 3 2 5 3 2 4 27
77 Indian and Global PR 3 3 2 3 5 3 4 3 26
78 nerd-in-residence 3 3 3 2 4 5 3 3 26
79 DummySpit 3 3 3 2 4 3 3 5 26
80 Engage in PR 3 3 4 3 0 5 3 5 26
81 Clogger 2 2 4 3 4 3 5 2 25
82 Media Artifacts 5 4 3 2 0 4 3 3 24
83 point being: 3 2 3 4 4 3 2 2 23
84 The last man in Europe… 3 3 2 3 4 2 3 3 23
85 IndiaPRBlog! 3 3 1 2 0 9 3 2 23
86 Corporati 2 1 1 7 3 3 2 2 21
87 Fusion PR Forum 2 2 2 2 4 2 2 5 21
88 GREENblog 2 2 4 3 0 3 5 2 21
89 A communica-holic’s view of PR 1 1 1 5 3 2 1 2 16
90 First Person PR 2 2 2 1 4 1 2 2 16
91 All Things PR 2 2 2 1 3 3 2 1 16
92 PRactical P.R. 2 1 1 2 3 1 2 2 14
93 Public Relations Rogue 2 2 2 2 0 2 1 3 14
94 my(PR)palette 1 1 2 1 2 2 1 4 14
95 copypunk 2 3 2 2 0 1 2 2 14
96 Small Business PR and Marketing 2 1 2 1 4 1 1 1 13
97 PR India Post 1 1 1 2 2 2 2 2 13
98 PR (in a jar) 2 1 1 1 3 1 1 2 12
99