About the Post

Author Information

Brendan Cooper is Editor-in-Chief at byyd, the leading mobile Demand-side Platform.

Are PR bloggers declining or rising?

The World’s Leading has posted an excellent piece of research on the apparently declining frequency of UK PR blogging. It fair caught my eye, not least because of the title (“UK PR bloggers giving up the ghost..?”) given the name of this blog.

He’s had a hunch that the frequency of blogging overall has been declining, but has taken that crucial extra step of actually finding out whether this is the case. And, by Jove, he’s right!

After what must have taken a month of Sundays to compile, he’s totalled the number of posts made by nine prominent bloggers, and the chart looks like this:


Can you see what I see? Yes, there is a definite downward trend here – although it could just be me but it seems to have a slight recovery towards the end.

For someone who loves compiling sets of figures this is great stuff. I’m currently setting about crudely automating my data gathering for the PowerPR index – which is why it hasn’t been updated for a while – and as part of this it had occurred to me that I could, just as an interesting exercise, add up the totals across all blogs, both for individual metrics (eg total Technorati Authority) and for the whole lot. This would give a similar indication not necessarily as to the number of posts or frequency, but as to the size of the PR blogosphere (or, rather, the size of my little PR blogosphere according to my PR blogroll – more a sort of PR blogalaxy in the blogverse, or a little fluffy PR blogcloud in the blogosphere perhaps).

There are several comments on the TWL post trying to account for this pattern. My take on it is that you would need to look at the age of the blogs to get a true picture of what’s going on. New blogs will probably start with a post a day, then tail off as the blogger sets a routine. So perhaps the declining number of posts is just an indicator of a growing maturity in the PR blogs measured, in which case one would hope this reflects a greater quality of posting. I could be wrong – I could be very wrong in fact – but my gut feeling, as with TWL’s initial gut feeling, is that I tend to post a bit less but that I’ve found my blog ‘voice’ and have crystallised some of my views and themes since starting. Thing is, how do you measure this? As with the copywriter’s lot in a PR agency, it’s hard to tell. I just have to hope that the metrics I use in the PowerPR index indicate that I’m doing something right. 

But wait! Do you really have to post every day? I read a piece in a blog the other day – and I wish I could find it, but cannot – which put forward the idea that really, although it’s good practice to do so, you don’t have to. How often do you notice whether a blogger has taken a bit of time off from day to day? So this goes back to my original thinking: perhaps the chart reveals a maturity in posting rather than a decline.

Great stuff by TWL though, and a genuine contribution to understanding the current state of PR blogging.

Technorati tag: Track co.mmentsSubscribe to this feedSubscribe by emailAdd to Google

BlinkList | Blogmarks | Digg | Del.icio.us | Ekstreme Socializer | Feedmarker | Furl | Google Bookmarks | ma.gnolia | Netvouz | New PR | RawSugar | Reddit | Scuttle | Shadows | Simpy | Spurl | Technorati | Unalog | Wink | Yahoo MyWeb2

About these ads


6 Comments on “Are PR bloggers declining or rising?”

  1. Neuromancer July 18, 2007 at 10:21 pm #

    a sample size of 9 i’me not sure if you can draw any conclusions from that.

  2. The Friendly Ghost July 19, 2007 at 8:45 am #

    True enough but they are the nine most prominent bloggers. I’m hoping that if I can get my PowerPR index sorted out sometime soon, I’ll be able to track totals that way and add to the debate with a bigger sample (about 100 blogs).

  3. mithum July 21, 2007 at 2:34 pm #

    Interesting. Not sure if you’ve seen this yet but there was a brief article in the latest PR Week about a compilation of influential bloggers, and a post about it here: http://jonnyrosemont.wordpress.com/2007/07/18/how-do-we-rate-online-influence/

  4. Stephen Davies July 23, 2007 at 11:20 pm #

    TFG: Some of your posts actually link to my blog even though they don’t, um, er link to it. What I mean is I have a referral from this post (i.e. this permalink) even when my blog isn’t mentioned.

    Any idea? A secret hidden code to draw bloggers in perhaps? :-) Jus’ kidding.

    You can see it here – a couple of places down:



  5. Daljit B July 24, 2007 at 4:29 pm #

    As a new PR blogger I think the frequency vs quality of posts debate is an interesting one. As you say I think its about finding your voice but even without a day job at the moment I think it will take a while to be up to posting on a daily basis!


  1. The PR 2.0 Universe.com » What is Eternity, Melvin Yuan? - August 3, 2007

    [...] As I return to blogging, I read with interest an article by The Friendly Ghost about the decline in volume of blog posts by PR Bloggers (specifically in the UK). This is somewhat [...]