Archive | June 20, 2007

Blatant toadying

I don’t think I’ve blatantly just pointed my readers to another posting before but I have to draw the attention of all 3 of them to this great piece on copywriting.com – the 7 traits of a good copywriter. It’s all there – and the blogger, Miguel Alvarez, is on the ball because there was a typo [...]

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Add this to your media training – now

What is a website? Lots of things to lots of people but if you’re an interviewee it’s the best way to pre-arm yourself before an interview. This morning, on Today on Radio 4 – yes, I listen to it lots – I overheard an interview between the rottweiler of a man John Humphrys and, it [...]

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