I don’t think I’ve blatantly just pointed my readers to another posting before but I have to draw the attention of all 3 of them to this great piece on copywriting.com – the 7 traits of a good copywriter. It’s all there – and the blogger, Miguel Alvarez, is on the ball because there was a typo [...]
Archive | June 20, 2007
Add this to your media training – now
What is a website? Lots of things to lots of people but if you’re an interviewee it’s the best way to pre-arm yourself before an interview. This morning, on Today on Radio 4 – yes, I listen to it lots – I overheard an interview between the rottweiler of a man John Humphrys and, it [...]


Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.