Archive | June 19, 2007

Three superb videos on influence

A colleague of mine directed me towards this superb series of videos the other day – actually,  it was just the one video but a whole series seems to be developing. They are small but perfectly formed 2/3 minute presentations given by the large and perfectly formed Ted Smith, a research fellow at CNET Networks [...]

6 Comments Continue Reading →

Copywriters aren’t telepaths

Why is it that PR people still expect copywriters to write their press releases for them? I don’t have a big problem with it generally but sometimes you just know the account manager is being plain old lazy. No matter how quick you are at getting up to speed or how insightful or well-trained you are, [...]

5 Comments Continue Reading →

What was that about logos again?

This morning, on Today – yes, I listen to it a lot on the way into work – I heard an interview with some fool who was associated with the London Olympics logo, discussing the possible change to the Barclays ‘eagle’ logo if it were bought out by Dutch Bank ABN AMRO on account of [...]

3 Comments Continue Reading →

The Friendly Ghost PowerPR Index: So, what happened?

Very quickly, a follow up to the reactions to this. Firstly, quite a few people seemed to find it interesting. However, another quite a few people found it irritating. On the whole this seemed to be from people who didn’t appear on the list. For example Heather Yaxley thinks it’s all a bit crap really [...]

7 Comments Continue Reading →