Archive | June 6, 2007

Do people really ‘get’ logos? Do designers ‘get’ the public?

The new London Olympic logo has certainly provoked a strong reaction, not least among epileptics who have been suffering fits – although, it should be pointed out, these are triggered by a short passage in the promo video rather than the logo itself. Still, it’s just another aspect of the London logo story people are using [...]

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