http://brendancooper.com/2007/05/28/the-doc-martens-fiasco-crisis-mismanagement/ Social media, mobile advertising, copywriting, and everything in between from someone who likes to live in bubbles... Mon, 30 Apr 2012 16:52:25 +0000 hourly 1 http://wordpress.com/ http://brendancooper.com/2007/05/28/the-doc-martens-fiasco-crisis-mismanagement/#comment-194 Tue, 29 May 2007 09:20:09 +0000 http://thefriendlyghost.wordpress.com/2007/05/28/the-doc-martens-fiasco-crisis-mismanagement/#comment-194 Thanks for the clarification Gerry.

]]> http://brendancooper.com/2007/05/28/the-doc-martens-fiasco-crisis-mismanagement/#comment-193 Tue, 29 May 2007 02:33:17 +0000 http://thefriendlyghost.wordpress.com/2007/05/28/the-doc-martens-fiasco-crisis-mismanagement/#comment-193 Ta for link, but want to emphasise that PR needs to be brought in while the writers and ADs are presenting the concepts internally (b4 it goes to client); scenario planning/stakeholder projection can help preclude PR gaffe like this b4 you even consider final art, and save reactive Crisis Mgmt activity.

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