Archive | May 28, 2007

I think… I think my blog has a USP

I’ve just been surfing some of the links to the right of my blog, and it occurs to me that I haven’t yet come across another blog that does what I do – namely, that carries its own syndicated feeds and becomes a kind of ‘news centre’ for four specific areas – PR, journalism, copywriting and tech. [...]

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Affect vs effect

I’m often asked about the difference between these two words. When I go into a great speech about their real difference – ‘effect’ is a noun, ‘affect’ is a verb – I tend to get blank looks back. So I explain that something affects something else to produce an effect. Still nothing. Even I if go back [...]

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The Doc Martens fiasco: crisis mismanagement

Over at PR Disasters Gerry McCusker gives an account of Saatchi and Saatchi’s sacking over a tasteless ad campaign featuring famous dead people wearing Doc Martens boots, the idea of the campaign being that, unlike their wearers, they’re ‘made to last’. The agency’s reaction is none too clever either: Creative Director Kate Stanners says the ads [...]

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