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Brendan Cooper is a digital and social media strategist. He helps clients win business, win awards and talk to people through digital and social media strategy. Brendan has been helping people to communicate, online and offline, for over fifteen years. He is friendly, and he likes to live in bubbles, be they dotcom, social media, or whatever's coming up next.

Web-as-personalisation is The Next Big Thing

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Some food for thought:

The overarching theme here is ‘web-as-personalisation’. We’ve gone from web-as-information to web-as-interaction but now people want more specific experiences.

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