My partner was recently approached to work for another company. A few weeks ago we lost a key member of staff to a rival agency. Why is this? It’s because they know people. They have contacts. In my copywriting feed there comes an advert for a PR manager that is pretty well paid but stresses [...]

What do copywriters write about when they really mean it? They write about… Why a copy brief isn’t just a copy brief. Taken at its core it’s a design brief too. It’s an operating brief. It’s a beating-heart brief.  It’s the heart of the way the company operates. It’s the eyes looking towards where the company [...]

Yesterday I promised all my non-existent blog readers a diatribe on the Lotus Notes interface. Here it is. Things move around. A key component of a good interface is that things stay in the same place. With Lotus Notes when you open a new item – an email, a To Do item, an address – [...]

If you’re staring at a blank screen looking for writing inspiration, try these tactics: Statistics. They always grab people, and if you dig around for good, compelling figures then the story can hang off them. Imagine the first line: 4000 holes in Blackburn, Lancashire. If it’s good enough for Lennon, it’s good enough for your target audience. [...]