Archive | April 29, 2007

Blowing off and stamping

Add to New PR • Save to del.icio.us • Digg This! • Technorati So today I find a mini-brochure from fairly upmarket interior retailer Habitat lying around. It looks quite nice – more to the point it smells quite nice (if you’re like me you’ll love the smell of well-printed and produced documentation) – but the first [...]

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Great speeches change the world

Add to New PR • Save to del.icio.us • Digg This! • Technorati Is speechwriting the same as copywriting? The former is intended to be spoken – performed even - while the latter is usually just for digesting inwardly, and yet they must share common goals such as evoking interest, stimulating thought and hopefully triggering reaction. Great speeches do [...]

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