Archive | April 25, 2007

Maven, guru, matrix, mesh, net, slash. We need better words.

Why are geeky words either obscurely spiritual to describe people, or outwardly aggressive to describe tech? From my copywriting feed (feel free to subscribe, to the right of this page, scroll down a bit, there you are) comes an article on ‘Life’s a pitch say advertising mavens‘. Maven. Hmmm, maven. Swill that around a bit, sniff its [...]

2 Comments Continue Reading →