Archive | April 22, 2007

Five ways not to treat copywriters.

In a world of dynamite PR movers and shakers it’s often painfully obvious that no one really knows what to do with copywriters. So we have to educate and inform, often while we’re finding out what’s going on ourselves. I see a lot of advice on how to work with them but very little on [...]

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It’s not what you know, it’s who you know.

My partner was recently approached to work for another company. A few weeks ago we lost a key member of staff to a rival agency. Why is this? It’s because they know people. They have contacts. In my copywriting feed there comes an advert for a PR manager that is pretty well paid but stresses [...]

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