Archive | April 21, 2007

Actually, we’re very, very smart. Smarter than you.

What do copywriters write about when they really mean it? They write about… Why a copy brief isn’t just a copy brief. Taken at its core it’s a design brief too. It’s an operating brief. It’s a beating-heart brief.  It’s the heart of the way the company operates. It’s the eyes looking towards where the company [...]

2 Comments Continue Reading →