Archive | April 13, 2007

Military PR is run with military precision. That is why it fails.

A colleague of mine used to work with military PR. Before this all flared up, I was told, at first hand, that really their PR operations are not staffed by PR people, or indeed by anyone with any solid knowledge of the media. They’re staffed by ex-military. Many would argue that the best people to send messages out would [...]

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