If you’re staring at a blank screen looking for writing inspiration, try these tactics: Statistics. They always grab people, and if you dig around for good, compelling figures then the story can hang off them. Imagine the first line: 4000 holes in Blackburn, Lancashire. If it’s good enough for Lennon, it’s good enough for your target audience. [...]
Archive | April 12, 2007
The heart of everything you do
Everything hangs on your messaging and your brand personality. This doesn’t just apply to copywriting. When I take on a new piece of work I insist on going through the copy brief. Some people are brilliant at it, providing me with exactly the right information, mainly because I ask for exactly the right information. Others [...]
Feedback foam
- Ian Green: PR still doesn't get social media Ian Green
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Spinning Around: THE UK'S TOP MARKETING WEBLOGS James Gordon-macintosh
- Visible Banking: Visible Banking Twitter Watch #2 - 25443 followers ... Christophe
Social spume
- The quickest way to get things done and make changeNot the easiest, but the quickest: Don't demand authority. Eagerly take responsibility. Relentlessly give credit.Seth Godin
- Nearly All Rumors Agree: New iPhone Will Have a 4-Inch ScreenAfter yesterday’s report that Apple has been ordering 4-inch screens (or larger) for its next generation iPhone, Reuters chips in today Saying the same thing. Citing sources familiar with the situation, Reuters claim the new iPhone’s screen will be exactly 4-inches from corner to corner. It’s still unknown whether the aspect ratio will stay the same (Apple c […]Stan Schroeder
- Connected Consumer Series Spotlights The Five Most Pressing Topics In RetailThe continued evolution of the cross-channel shopper has compelled retailers to rethink their engagement strategies, as well as front- and back-end processes. Retail industry analysts continually report developing trends in mobile, social media, store operations, CRM and BI, among other topics. With this influx of new strategies and information, merchants ar […]alicia@gthreecom.com (Alicia Fiorletta)
- Pinterest Raising $120 Million to Fund International Expansion [REPORT]Pinterest is raising $120 million in a funding round expected to be announced Thursday or Friday morning, according to multiple sources. The investment, Pinterest’s third, places the two-year-old social bookmarking site’s valuation in the range of $1 billion to $1.5 billion. AllThingsD reports that Japanese commerce giant Raukten is leading the round with a […]Lauren Indvik
- Fab.com Shares What Facebook Friends Are BuyingEcommerce shop Fab.com is an industry game changer, deeply integrating social media into its unique way of selling tech gadgets, tailored dresses, innovative kitchenware and extraordinary home decor. Fab.com rolled out a website redesign, called Fab 3.0, introducing new social shopping features on Wednesday. Updates include a Facebook integration that create […]Joann Pan
- Create a Designer Room With New Site ‘Project Decor’The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Project Decor Quick Pitch: A home decorating platform where users can browse and buy items. Genius Idea: Interactive design boards let users upload p […]Kate Freeman
- Couple Dead After Bad Cellphone Connection Foils Chance of Rescue [VIDEO]A couple whose car fell down an embankment in the Catskill Mountains tried to make rescue calls on their cellphone but shoddy reception prevented help from reaching them in time. Arthur and Madeleine Morris’ car was stuck when it fell down an embankment near their driveway of their vacation home. Five times they tried to call 911, their son and a neighbor, b […]Kate Freeman
Unless otherwise stated, everything Brendan says on this site is his own opinion. So there.
