Archive | April 7, 2007

The tech threat to PR

Tech companies know about online threats. Many others don’t, PR included. Dan Santow on Wordwise talks about the threats to relationships inherent in Instant Messaging, especially when communicating with clients. To be sure, it’s a minefield and one that many people will have experienced with email. The nuances of speech just aren’t there in text, and [...]

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Copywriters in agencies never know if they’re any good

“I know I waste half the money I spend on advertising,” department store pioneer John Wanamaker said. “The problem is, I don’t know which half.” This could be true of measuring the success of many comms campaigns, PR included. I’m not directly involved with the PR strategy and metrics business but I do know that [...]

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