Archive | March, 2007

Things read differently when you’re ill

This particular Friendly Ghost isn’t feeling too great right now. It’s got the worst sore throat known to man, woman or ghost and as a result seems to be addressing itself in the third person singular. A sorry state of affairs. It bought two books to cheer itself up on the way back from the doctors: […]

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Blogging and PR vs bloggers and PR people

Generally I really don’t like blog posts about blogging. There’s something distasteful about it, like a dog returning to its vomit or some sort of horizontally influenced circle jerk. But I knew I’d end up doing it sooner or later, so here we are: Philippe Borremans reports from the Euroblog 2007 conference on the findings […]

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The best advice I could give on copywriting

The other night I made a curry. In the best tradition of curry-making I just chucked everything in that I could find, complete with hard-boiled egg. I always find a hard-boiled egg really adds that certain something to a good curry. That, and peanuts. I ate it, and it was good. But it was better the next night. It’s always […]

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Eric Sykes and the art of writing comedy

So two days ago I saw David Cameron, and it got me thinking about how, although I hate to say it, I kind of admire the way he really does cycle to work without much fanfaranade and brouhaha. Just so I could get the words fanfaranade and brouhaha into this paragraph. Today, I saw Eric […]

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David Cameron could be The Real Thing

This morning I was walking to work through Bayswater listening to Today on my mobile phone’s radio (a very neat little Sony Ericsson K750, well worth investigating btw). They were discussing David Cameron’s potentially risky strategy of placing himself at the forefront of the environmental issue. Suddenly, who should cycle past me but the man himself, complete […]

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Is it just me, or is it the WordPress interface?

I’ve had my attention drawn to some typos in my postings here, which for a copywriter is a bit worrying. You could argue that so long as the thought processes are intact a few deliferate mistales here and there won’t matter, but clients will not be impressed. Thing is, I can write pages and pages […]

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A forward-thinking approach to research

Wikipedia is a strange beast. On the one hand it’s a semi-accurate jumble of ill-researched opinion. On the other it’s a valuable source of information. You could almost use it as an example of the place where blogging – with its often cavalier attitude to the facts - meets journalism, with its emphasis on good research, sources and […]

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The Keg.

So the world’s smallest hard disk-based MP3 player goes on sale outside Japan. It’s called the Kenwood ‘Media Keg’. It holds 10GB (my phone can hold 8GB, possibly even 12GB in the near future). It weighs twice as much as the Nano and, at 271 squid, is nearly twice the price too. I’d say all […]

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PR is not a disaster – it’s propaganda

You’ve got to love a blog called PR Disasters. This isn’t schadenfreude (you’ve also got to love the Germans for coming up with words like that). It’s an insightful look into How Not To Do It, and by that token, take everything PR Disasters documents, and do it the other way. Today it criticises a sweeping […]

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