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Brendan Cooper is your friendly social media strategist and copywriter (count the heads). He has been helping people to communicate, online and offline, for over 15 years.

Sorry seems to be the easiest post

Everyone seems eager to say they’re sorry – JetBlue and Freddie Flintoff for example – but CEOs hate to blog. So does that mean Justin Steinman, director of marketing for Linux and Open Platform Solutions at Novell, feels kind of ok about apologising in a blog? Maybe the pain of admitting on a blog that you got something wrong is eased by the pleasure of apologising?

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