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Brendan Cooper is a digital and social media strategist. He helps clients win business, win awards and talk to people through digital and social media strategy. Brendan has been helping people to communicate, online and offline, for over fifteen years. He is friendly, and he likes to live in bubbles, be they dotcom, social media, or whatever's coming up next.

Sorry seems to be the easiest post

Everyone seems eager to say they’re sorry – JetBlue and Freddie Flintoff for example – but CEOs hate to blog. So does that mean Justin Steinman, director of marketing for Linux and Open Platform Solutions at Novell, feels kind of ok about apologising in a blog? Maybe the pain of admitting on a blog that you got something wrong is eased by the pleasure of apologising?

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