Simon Wakeman makes the very valid point that writing should be a core competency for any PR practitioner. And, for this reason, he’s taken up blogging. Hurrah. It’s an excellent way to learn how to write impactful, direct, relevant, compelling copy, plus you start to learn about what goes on in bloggers’ minds. Not much, generally, but [...]
Archive | March 20, 2007
Things read differently when you’re ill
This particular Friendly Ghost isn’t feeling too great right now. It’s got the worst sore throat known to man, woman or ghost and as a result seems to be addressing itself in the third person singular. A sorry state of affairs. It bought two books to cheer itself up on the way back from the doctors: [...]

