PR can only be about truth

Social spume

• Rightsizing your passion
  Excitement about goals is often diminished by our fear of failure or the drudgery of work.If you’re short on passion, it might be because your goals are too small or the fear is too big. Do a job for a long time and achieve what you set out to achieve, and suddenly, the dream job becomes a trudge instead. The job hasn't changed--your dreams have. Mostly […]
  Seth Godin
• How can a brand gain trust in social media if it doesn’t trust its employees?
  Corporates are starting to recognise the external forces that compel them to engage with their customers online. They are expressing the desire to embrace the opportunities that social media offers and many display an appreciation that they need to change their business structures to allow better collaboration, internally and externally. But many corporation […]
  Danielle Sheerin
• Making the internet dirty
  What if the internet were a physical thing? A great big warehouse perhaps? It would be huge and bewildering complex for sure, but what would it smell like? Would you wash your hands after touching it? I would. I think it would be filthy, and all the better for it. Everyday we hear mega numbers about how many breadjillions* of data are being uploaded every mi […]
  Ross Breadmore
• Social media and behaviour change: applying theory
  Understanding why people behave the way they do, and designing interventions and communications to elicit new, more positive behaviours is an established discipline – but using social media as part of the mix is relatively new. I’m convinced it has the potential to be hugely effective, because our behaviour is often defined by our interpersonal relationships […]
  Max
• A guide to Facebook’s new private messaging feature
  Facebook is testing private messaging between Pages and Fans. Background Currently, all communication between pages and fans appears public on the page.  This new feature will allow brands to respond privately to visitors of the page (this doesn’t have to be just fans who have ‘liked’ the page). Description -       Alongside the ‘like’ button on a fan’s comm […]
  Caz Yetman
• Guidelines for a spin free world
  We’ve been talking for a while about social business; how new norms brought about by technology should be embraced by organisations wanting to evolve, and the need for organisations to stand for more than sheer profit. Aside from the huge cultural shift and new platforms, for me an important ingredient of social business is language. At risk of sounding like […]
  Ross Breadmore
• Social Business Sessions London
  Another experiment Today we’re starting another little experiment: Social Business Sessions. And, if you’re interested and your heart is in the right place, we’d like to have you along. (There are only 38 places). Social Business Sessions will happen every six weeks or so. Session #1 will happen on Thursday 9th Feb, 10 am – 12 pm, somewhere in central London […]
  Will McInnes